Featured Resources

  • Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello0:00

    Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello

    Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin

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  • Allocadia helps Marketing & Finance teams work better together.

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  • Case Study: Hortonworks

    Case Study: Hortonworks

    Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.

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  • The Great Big Guide to Marketing Performance Management

    Read It!
  • Run Marketing with Allocadia! 1:10

    Run Marketing with Allocadia!

    A 70-second video explaining how Allocadia helps marketers unite the two sides of marketing: the "run" and the "do", in order to make more strategic marketing decisions.

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • The top 5 reasons why 5 key people in your business will love Allocadia

    Top 5 for 5
  • Case Study: Learning House

    Case Study: Learning House

    How Learning House Reduced Cost-per-Acquisition by 25% With the Help of Allocadia

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  • Read Allocadia's original research & framework on marketing performance

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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