Featured Resources

  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    Hear how Pitney Bowes took control of their marketing investments and gained the confidence of their finance department - featuring Allison Smith Terrey and Anna Alexander of Pitney Bowes

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  • The Great Big Guide to Marketing Performance Management

    The Great Big Guide to Marketing Performance Management

    Part 1: Strategy, Planning and Investment Management

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  • How the Best Organizations Run the Business of Marketing & Drive Growth57:16

    How the Best Organizations Run the Business of Marketing & Drive Growth

    Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Management benchmark Study and answer audience questions on MPM.

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  • How much additional revenue could your team drive with Allocadia?

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • Case Study: National Instruments

    Case Study: National Instruments

    How National Instruments Drives Alignment and Accountability Within its Marketing Organization – and Boosts its Credibility in the Process

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Case Study: Hitachi Data Systems

    Case Study: Hitachi Data Systems

    How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Data Systems

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  • The Essential Framework for Optimizing Marketing Performance

    The Essential Framework for Optimizing Marketing Performance

    This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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