Featured Resources

  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

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  • Allocadia helps Marketing & Finance teams work better together.

    Read the Stories
  • Managing Your Marketing Spend In-Quarter1:03:48

    Managing Your Marketing Spend In-Quarter

    Learn how to better manage your budget when you’re knee-deep in program execution.

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  • We brought together some of the finest minds in marketing planning. Get inspired by these planning experts!

    The Master Class
  • Solving the Mystery of ROI

    Solving the Mystery of ROI

    Marketing ROI can be elusive! We pinpoint the 5 reasons why that is, and how marketers should approach solving the mystery

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  • Case Study: Hortonworks

    Case Study: Hortonworks

    Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.

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  • The top 5 reasons why 6 key people in your business will love Allocadia

    Top 5 for 6
  • Business Value Calculator

    Business Value Calculator

    Try our calculator to find out how much extra revenue you could impact with Allocadia, as well as how much your current budgeting & planning processes could be costing your organization.

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  • Read Allocadia's original research & framework on marketing performance

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  • Run Marketing with Allocadia! 1:10

    Run Marketing with Allocadia!

    A 70-second video explaining how Allocadia helps marketers unite the two sides of marketing: the "run" and the "do", in order to make more strategic marketing decisions.

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  • Case Study: Demandbase

    Case Study: Demandbase

    How Demandbase's team of marketers met the performance measurement challenge set out for them by their CMO.

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