All Customer Stories

  • Customer Testimonial: Zoe Marquardt, National Instruments2:35

    Customer Testimonial: Zoe Marquardt, National Instruments

    Zoe talks about how Allocadia makes her job because by improving the experience for budget editors, she is also improving the data that she is feeding her stakeholders.

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  • Customer Testimonial: Helena Lewis, National Instruments4:08

    Customer Testimonial: Helena Lewis, National Instruments

    Helena Lewis talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility but drives better decisions.

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  • Customer Testimonial: Sean Hiss, Equinix6:40

    Customer Testimonial: Sean Hiss, Equinix

    Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.

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  • Words of Wisdom from Marketers who #RunMarketingBetter2:51

    Words of Wisdom from Marketers who #RunMarketingBetter

    Words of Wisdom from Marketers who #RunMarketingBetter

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  • Customer Testimonial: Danielle Evangelista, FireEye2:28

    Customer Testimonial: Danielle Evangelista, FireEye

    Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.

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  • Customer Testimonial: Gina Reese, Hortonworks3:04

    Customer Testimonial: Gina Reese, Hortonworks

    Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

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  • Customer Testimonial: Tim West, Box2:59

    Customer Testimonial: Tim West, Box

    Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

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  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

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  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

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  • Case Study: Demandbase

    Case Study: Demandbase

    How Demandbase's team of marketers met the performance measurement challenge set out for them by their CMO.

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  • Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

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  • Marketing Planning Master Class: Neenu Sharma from GE Digital10:23

    Marketing Planning Master Class: Neenu Sharma from GE Digital

    Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning.

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  • How Fuze Got Their Marketing Planning Groove Back

    How Fuze Got Their Marketing Planning Groove Back

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  • Marketing Planning Master Class: Ken Evans from Fuze0:00

    Marketing Planning Master Class: Ken Evans from Fuze

    Ken Evans leads an award-winning Marketing Ops function at one of the world's fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques.

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  • 4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

    4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

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  • Marketing Planning Master Class: Helena Lewis from National Instruments13:10

    Marketing Planning Master Class: Helena Lewis from National Instruments

    A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

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  • Case Study: Hortonworks

    Case Study: Hortonworks

    Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.

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  • Case Study: Learning House

    Case Study: Learning House

    How Learning House Reduced Cost-per-Acquisition by 25% With the Help of Allocadia

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC,...

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