All Customer Stories

  • Case Study: National Instruments

    Case Study: National Instruments

    How National Instruments Drives Alignment and Accountability Within its Marketing Organization – and Boosts its Credibility in the Process

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  • Case Study: Hitachi Data Systems

    Case Study: Hitachi Data Systems

    How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Data Systems

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  • Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • How David Schermbeck Runs Marketing Like a Potter

    How David Schermbeck Runs Marketing Like a Potter

    As I sit in front of the wheel kneading a lump of clay in my hands, I’m determined to execute my vision. I lean in, start kicking the wheel and throw down the clay. It’s go time. That...

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  • How James Thomas Runs Marketing Like an IRONMAN®

    How James Thomas Runs Marketing Like an IRONMAN®

    I’ve trained in heat and I’ve trained in rain, but that day in Whistler in August 2015 was by far the nastiest weather I’ve ever competed in. Temperatures dipped down to 14°F and it got so bad...

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  • How Lori Aizer Runs Marketing Like a Globetrotter

    How Lori Aizer Runs Marketing Like a Globetrotter

    Looking out of the tiny airplane window, I could see my hometown disappear beneath the clouds. I had researched and planned for this, but nothing really prepares you for touchdown in a totally...

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  • How Thao Ngo Runs Marketing Like a Soccer Pro

    How Thao Ngo Runs Marketing Like a Soccer Pro

    We were down two players, and the other team was younger, faster, and better. We talked to each other on the pitch, kept a tight formation, and held our heads up high. You can’t always win, but...

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  • How Susan Vanin Runs Marketing Like a Relay Racer

    How Susan Vanin Runs Marketing Like a Relay Racer

    Crouched low to the ground, you feel the sweat bead on your forehead as the toes of your shoes dig into the track. The starting gun cracks like a whip beside you and you GO, muscles instinctively...

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  • How Scott MacGregor Runs Marketing Like a Film Director

    How Scott MacGregor Runs Marketing Like a Film Director

    You sit down after a long day at work and turn on the TV. You watch a movie that makes your heart soar, then makes you cry. How can a film make you feel so much? How can it tell a story so...

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  • How Tyler Douglas Runs Marketing Like an Entrepreneur

    How Tyler Douglas Runs Marketing Like an Entrepreneur

    We set up shop in my one bedroom apartment, and I would get out of bed each morning, wondering if this was going to work. I was taking a big risk — I was starting a software company without...

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  • Case Study: VMware

    Case Study: VMware

    How Allocadia Helped VMware’s Marketing Teams Get Better Aligned, Stay On Budget & Make More Strategic Decisions.

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  • Podcast: #RunMarketing Like a Submariner

    Podcast: #RunMarketing Like a Submariner

    Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple, CMO of SmartBear, to our Marketers Count podcast. I’m always inspired by talking to modern...

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  • Case Study: Juniper Networks

    Case Study: Juniper Networks

    How Juniper uses Allocadia to gain visibility into their Global Marketing Operations.

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  • Going for the Gold in Marketing Planning46:40

    Going for the Gold in Marketing Planning

    Move beyond "gut feel" towards more strategic marketing plans. Ryan Danner from Red Hat joins us to discuss strategies for adding strategy and sophistication to your planning processes.

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  • Podcast: How to Run Your Marketing Organization Like A Business

    Podcast: How to Run Your Marketing Organization Like A Business

    Marketers Count Podcast Episode 1: How to Run Your Marketing Organization Like A Business Our CMO James Thomas recently sat down with Palo Alto Networks‘ David Cohen to talk about how marketers...

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  • Case Study: Charles Schwab

    Case Study: Charles Schwab

    How Charles Schwab Improved Marketing Budget Management With Allocadia.

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  • Case Study: StepStone

    Case Study: StepStone

    How StepStone uses Allocadia to see how their marketing programs are performing in different countries across the globe.

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