All Customer Stories

  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

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  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

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  • Case Study: Demandbase

    Case Study: Demandbase

    How Demandbase's team of marketers met the performance measurement challenge set out for them by their CMO.

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  • Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

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  • Marketing Planning Master Class: Neenu Sharma from GE Digital10:23

    Marketing Planning Master Class: Neenu Sharma from GE Digital

    Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning.

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  • How Fuze Got Their Marketing Planning Groove Back

    How Fuze Got Their Marketing Planning Groove Back

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  • Marketing Planning Master Class: Ken Evans from Fuze0:00

    Marketing Planning Master Class: Ken Evans from Fuze

    Ken Evans leads an award-winning Marketing Ops function at one of the world's fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques.

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  • 4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

    4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

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  • Marketing Planning Master Class: Helena Lewis from National Instruments13:10

    Marketing Planning Master Class: Helena Lewis from National Instruments

    A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

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  • Case Study: Hortonworks

    Case Study: Hortonworks

    Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.

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  • Case Study: Learning House

    Case Study: Learning House

    How Learning House Reduced Cost-per-Acquisition by 25% With the Help of Allocadia

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC,...

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • Case Study: Doctors Without Borders

    Case Study: Doctors Without Borders

    From Triage to Triumph in Seven Days: How Doctors Without Borders Went Live with Allocadia in Record Time

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  • Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello0:00

    Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello

    Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin

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  • Case Study: Pitney Bowes

    Case Study: Pitney Bowes

    How Marketing Reached Trusted Advisor Status, Supported by Allocadia

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  • Case Study: National Instruments

    Case Study: National Instruments

    How National Instruments Drives Alignment and Accountability Within its Marketing Organization – and Boosts its Credibility in the Process

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....

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