All Customer Stories

  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • Marketing & Finance Story: VMware

    Marketing & Finance Story: VMware

    Empowering the Marketing Finance team to focus on high-value activities

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • Case Study: Doctors Without Borders

    Case Study: Doctors Without Borders

    From Triage to Triumph in Seven Days: How Doctors Without Borders Went Live with Allocadia in Record Time

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  • Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello0:00

    Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello

    Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin

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  • Case Study: Pitney Bowes

    Case Study: Pitney Bowes

    How Marketing Reached Trusted Advisor Status, Supported by Allocadia

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  • Case Study: National Instruments

    Case Study: National Instruments

    How National Instruments Drives Alignment and Accountability Within its Marketing Organization – and Boosts its Credibility in the Process

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • Marketing & Finance Story: Pitney Bowes

    Marketing & Finance Story: Pitney Bowes

    Earning the trust of the finance department

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  • Marketing & Finance Story: Hitachi Data Systems

    Marketing & Finance Story: Hitachi Data Systems

    Restoring Finance’s faith in Marketing

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  • Case Study: Hitachi Data Systems

    Case Study: Hitachi Data Systems

    How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Data Systems

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  • How David Schermbeck Runs Marketing Like a Potter

    How David Schermbeck Runs Marketing Like a Potter

    As I sit in front of the wheel kneading a lump of clay in my hands, I’m determined to execute my vision. I lean in, start kicking the wheel and throw down the clay. It’s go time. That...

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  • How James Thomas Runs Marketing Like an IRONMAN®

    How James Thomas Runs Marketing Like an IRONMAN®

    I’ve trained in heat and I’ve trained in rain, but that day in Whistler in August 2015 was by far the nastiest weather I’ve ever competed in. Temperatures dipped down to 14°F and it got so bad...

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  • How Lori Aizer Runs Marketing Like a Globetrotter

    How Lori Aizer Runs Marketing Like a Globetrotter

    Looking out of the tiny airplane window, I could see my hometown disappear beneath the clouds. I had researched and planned for this, but nothing really prepares you for touchdown in a totally...

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  • How Thao Ngo Runs Marketing Like a Soccer Pro

    How Thao Ngo Runs Marketing Like a Soccer Pro

    We were down two players, and the other team was younger, faster, and better. We talked to each other on the pitch, kept a tight formation, and held our heads up high. You can’t always win, but...

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  • How Susan Vanin Runs Marketing Like a Relay Racer

    How Susan Vanin Runs Marketing Like a Relay Racer

    Crouched low to the ground, you feel the sweat bead on your forehead as the toes of your shoes dig into the track. The starting gun cracks like a whip beside you and you GO, muscles instinctively...

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  • How Scott MacGregor Runs Marketing Like a Film Director

    How Scott MacGregor Runs Marketing Like a Film Director

    You sit down after a long day at work and turn on the TV. You watch a movie that makes your heart soar, then makes you cry. How can a film make you feel so much? How can it tell a story so...

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  • How Tyler Douglas Runs Marketing Like an Entrepreneur

    How Tyler Douglas Runs Marketing Like an Entrepreneur

    We set up shop in my one bedroom apartment, and I would get out of bed each morning, wondering if this was going to work. I was taking a big risk — I was starting a software company without...

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