Customer Testimonial: Tim West, Box

April 18, 2018

Tim West, Senior Manager of Marketing Operations at Box, talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

See Also:

Tim’s advice to marketers on how they can #RunMarketingBetter

 

Previous Video
Customer Testimonial: Gina Reese, Hortonworks
Customer Testimonial: Gina Reese, Hortonworks

Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them ...

Next Article
Microsoft's Journey to Marketing ROI
Microsoft's Journey to Marketing ROI

The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.