Also Check Out:
Case Study: Commvault
Create a Clear Path to ROI With an Integrated Tech Stack
Finance and Marketing: Partners in Growth
At Hortonworks, Finance and Marketing are strong allies working towards the common goal of optimizing investment to drive revenue.
Microsoft's Journey to Marketing ROI
The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.
Webinar Recap: How to Break Down Walls Between Marketing and Finance
The key takeaway points from our chat with Carey Rutigliano of Hortonworks.
Advanced Case Study: Hitachi Vantara
Quality Data Leads to Quality ROI
How Red Hat is Building the Foundation for ROI
Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning
There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....
Webinar Recap: How National Instruments Revamped Its Marketing Planning