All Blog Posts

The latest from the Allocadia blog: all about Marketing Budgeting, Marketing Planning and Marketing Performance Management (MPM).

  • Why Mastering Marketing Performance Management is No Longer Optional

    Why Mastering Marketing Performance Management is No Longer Optional

    You’ve probably heard this story before: Today’s marketer are aggressively being asked to prove their impact to the business. No doubt, this can be an imposing task that creates major challenges...

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  • Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers

    Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers

    Spend some time with Marketing Operations professionals and it will become obvious how important data is to a high functioning Marketing department. This truth was validated when we interviewed...

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  • #RunToWin: Allocadia Earns 2 Finalist Nods in the 2017 DMN Awards

    #RunToWin: Allocadia Earns 2 Finalist Nods in the 2017 DMN Awards

    We’re honored – and excited to be named a finalist in the 2017 DMN Awards across two categories, Best B2B Campaign and Best Marketing Technology Analytics Company. This recognition comes at a time...

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  • Best B2B Marketing Resolutions for the New Year

    Best B2B Marketing Resolutions for the New Year

    The arrival of Jan. 1 represents a new beginning. With it comes a new year to improve marketing performance, gain new customers and increase revenues. Get the year started off right and make 2017...

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  • The Marketing and Finance Alignment Problem is Real

    The Marketing and Finance Alignment Problem is Real

    For years, the marketing industry has talked about the importance of the relationship between Marketing and Sales. And while this relationship is critical — the Finance and Marketing alliance is...

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  • New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

    New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

    New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of...

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  • 7 Key Strategies for Avoiding the ‘Valley of Despair’ in Software Implementation

    7 Key Strategies for Avoiding the ‘Valley of Despair’ in Software Implementation

    A guest blog post from Brian Brownrigg, Managing Director at QuintoVate, a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance....

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  • Allocadia Wins Growth Award – 4 Reasons We’re HOT in Cool Vancouver

    Allocadia Wins Growth Award – 4 Reasons We’re HOT in Cool Vancouver

    Congratulations to my team at Allocadia for winning the 2016 HOT in Vancouver Award! The award recognizes the top trending companies in cities around the world, as compiled by competitive intel...

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  • B2B Marketing: 2016 Year in Review

    B2B Marketing: 2016 Year in Review

    Personalized content and account-based marketing, The marketing cloud and live-streaming, Data-driven insights and a martech stack tied up with strings, These are a few of my favorite things OK,...

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  • Best Practices in Marketing Planning: Align Marketing Plans With Company-Wide Strategic Priorities

    Best Practices in Marketing Planning: Align Marketing Plans With Company-Wide Strategic Priorities

    Marketing planning: it’s something every marketer has to go through. It’s especially challenging because there isn’t really a clear formula for success, yet what happens in marketing planning can...

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  • The State of the Marketing Cloud

    The State of the Marketing Cloud

    As we approach year-end and look ahead to 2017, Forrester is making big predictions for cloud computing, including that “the influx of enterprise dollars will push the global public cloud market...

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  • Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC,...

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  • How Leading CMOs Are Planning Marketing Budgets for 2017

    How Leading CMOs Are Planning Marketing Budgets for 2017

    As VP of Customer Success at Allocadia, I’m lucky to work hand in hand with many of our customers as they work to achieve the highest levels of success of Marketing Performance Management. I’ve...

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  • Best Practices for Building and Adding to Your Tech Stack

    Best Practices for Building and Adding to Your Tech Stack

    Do you plan to spend more on your technology stack in 2017? If so, you’re not alone. Research conducted by Walker Sands Communications and ChiefMarTec.com says 70 percent of U.S. marketers plan to...

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  • Allocadia Named a Top B2B Marketing Brand in the Kapost50

    Allocadia Named a Top B2B Marketing Brand in the Kapost50

    Allocadia, leaders in Marketing Performance Management (MPM), has been named among the 2016 winners in the Kapost 50, an annual award recognizing top-performing B2B brands.

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  • Advice for Aspiring Women Marketing Leaders

    Advice for Aspiring Women Marketing Leaders

    Allocadia was founded by two women, so supporting women and diversity in leadership always has been important to us as a company. However, a new study from She Runs It, Ernst & Young and LinkedIn...

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  • Committed to MPM improvement, but don’t know where to start? Take a Health Check

    Committed to MPM improvement, but don’t know where to start? Take a Health Check

    Guest blog post from Brian Brownrigg, Managing Director at QuintoVate, a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance....

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  • How and Why Marketing Operations Will Continue to Evolve

    How and Why Marketing Operations Will Continue to Evolve

    In talking about marketing operations — the role responsible for strategic planning, budgeting and measurement — HubSpot described it best: “You know how every group of friends has that one person...

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  • Taking Marketing Performance Insights to an Entirely New Level

    Taking Marketing Performance Insights to an Entirely New Level

    A picture may be worth a thousand words, but when it comes to marketing performance insights, they can also translate to a more effective use of your budget and more revenue for your organization....

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  • How to Chart a Course for Successful Martech Adoption

    How to Chart a Course for Successful Martech Adoption

    Planning, building and using the right technology stack is top of mind for many marketers these days. This week the Allocadia team was at the SiriusDecisions Technology Exchange in Austin, Texas,...

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