Blog Posts

  • How I Plan: Linlin Li of Centrify

    How I Plan: Linlin Li of Centrify

    Linlin Li, a Marketing Operations executive at tech firm Centrify, has a unique and data-driven approach to marketing planning. Read how she approaches it!

    Read More
  • How I Plan: Cal Gibbons of Land O'Lakes

    How I Plan: Cal Gibbons of Land O'Lakes

    As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!

    Read More
  • ×

    Get all our latest blog posts delivered to your inbox!

    First Name
    Last Name
    Thank you!
    Error - something went wrong!
  • How I Plan: Kyle Watts of Danone

    How I Plan: Kyle Watts of Danone

    How does strategic marketing planning work at an international food products company known especially for its yogurt? Kyle Watts, Associate Brand Manager at Danone, gives us a sneak peak.

    Read More
  • What are the Most Useful Metrics for Planning Season?

    What are the Most Useful Metrics for Planning Season?

    We sit down with marketing veteran Ken Evans to discuss how marketers can better prepare for marketing planning season by assembling the right marketing metrics.

    Read More
  • 6 Ways You Can Run Marketing Better Today

    6 Ways You Can Run Marketing Better Today

    Read More
  • Take the Next Step: Run Marketing Better

    Take the Next Step: Run Marketing Better

    Read More
  • Measuring the ROI of Events

    Measuring the ROI of Events

    Read More
  • How to Manage Your Marketing Spend In-Quarter

    How to Manage Your Marketing Spend In-Quarter

    Read More
  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    Read More
  • “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    Sam Melnick discusses the hierarchy of measurements you need to consider to run marketing like a business.

    Read More
  • Here’s What Every CEO Should Expect From Marketing In 2018

    Here’s What Every CEO Should Expect From Marketing In 2018

    Read More
  • 4 Traps Marketers Fall Into When Trying to Measure ROI

    4 Traps Marketers Fall Into When Trying to Measure ROI

    Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.

    Read More
  • ×

    Get all our latest blog posts delivered to your inbox!

    First Name
    Last Name
    Thank you!
    Error - something went wrong!
  • 3 Ways to Ensure You Get the Marketing Budget You Need

    3 Ways to Ensure You Get the Marketing Budget You Need

    Here are 3 strategies to help ensure you get the kind of marketing budgets you need during your next planning cycle.

    Read More
  • What We Learned From Our Customers Over The Last 12 months

    What We Learned From Our Customers Over The Last 12 months

    Read More
  • Ongoing Management & Tracking of a Marketing Budget

    Ongoing Management & Tracking of a Marketing Budget

    Part 3 of The Comprehensive Guide to Building and Managing a Marketing Budget

    Read More
  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

    Read More
  • How to Build Out a Marketing Budget

    How to Build Out a Marketing Budget

    Part 2 of The Comprehensive Guide to Building and Managing a Marketing Budget

    Read More
  • Overwhelmed by Martech? Stay Close to Your Marketing Operations Roots

    Overwhelmed by Martech? Stay Close to Your Marketing Operations Roots

    Read More
  • How to Organize Your Team's Marketing Budgets

    How to Organize Your Team's Marketing Budgets

    Part 1 of The Comprehensive Guide to Building and Managing a Marketing Budget

    Read More
  • How Marketing Operations at GE Digital Proves How Marketing Matters

    How Marketing Operations at GE Digital Proves How Marketing Matters

    Read More
  • loading
    Loading More...