Blog Posts

  • Is Your Tech Stack Delivering ROI?

    Is Your Tech Stack Delivering ROI?

    Learn which martech tools you should invest in to fix your pain points and see the biggest return.

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  • Cut Through the Chaos - 5 Changes Your Team Needs Today

    Cut Through the Chaos - 5 Changes Your Team Needs Today

    No one wants to talk about efficiency, but we all want the benefits. Stop ignoring the elephant in the room, and get the tips you need today that will turn things around!

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  • Finance and Marketing: Partners in Growth

    Finance and Marketing: Partners in Growth

    At Hortonworks, Finance and Marketing are strong allies working towards the common goal of optimizing investment to drive revenue.

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  • Increase Marketing Budgets by Becoming a Revenue Driver

    Increase Marketing Budgets by Becoming a Revenue Driver

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  • How I Plan: Linlin Li of Centrify

    How I Plan: Linlin Li of Centrify

    Linlin Li, a Marketing Operations executive at tech firm Centrify, has a unique and data-driven approach to marketing planning. Read how she approaches it!

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  • How I Plan: Cal Gibbons of Land O'Lakes

    How I Plan: Cal Gibbons of Land O'Lakes

    As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!

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  • How I Plan: Kyle Watts of Danone

    How I Plan: Kyle Watts of Danone

    How does strategic marketing planning work at an international food products company known especially for its yogurt? Kyle Watts, Associate Brand Manager at Danone, gives us a sneak peak.

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  • What are the Most Useful Metrics for Planning Season?

    What are the Most Useful Metrics for Planning Season?

    We sit down with marketing veteran Ken Evans to discuss how marketers can better prepare for marketing planning season by assembling the right marketing metrics.

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  • 6 Ways You Can Run Marketing Better Today

    6 Ways You Can Run Marketing Better Today

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  • Take the Next Step: Run Marketing Better

    Take the Next Step: Run Marketing Better

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  • Measuring the ROI of Events

    Measuring the ROI of Events

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  • How to Manage Your Marketing Spend In-Quarter

    How to Manage Your Marketing Spend In-Quarter

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  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

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  • “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    Sam Melnick discusses the hierarchy of measurements you need to consider to run marketing like a business.

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  • Here’s What Every CEO Should Expect From Marketing In 2018

    Here’s What Every CEO Should Expect From Marketing In 2018

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  • 4 Traps Marketers Fall Into When Trying to Measure ROI

    4 Traps Marketers Fall Into When Trying to Measure ROI

    Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.

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  • 3 Ways to Ensure You Get the Marketing Budget You Need

    3 Ways to Ensure You Get the Marketing Budget You Need

    Here are 3 strategies to help ensure you get the kind of marketing budgets you need during your next planning cycle.

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  • What We Learned From Our Customers Over The Last 12 months

    What We Learned From Our Customers Over The Last 12 months

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  • Ongoing Management & Tracking of a Marketing Budget

    Ongoing Management & Tracking of a Marketing Budget

    Part 3 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

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