Blog Posts

  • What are the Most Useful Metrics for Planning Season?

    What are the Most Useful Metrics for Planning Season?

    We sit down with marketing veteran Ken Evans to discuss how marketers can better prepare for marketing planning season by assembling the right marketing metrics.

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  • 6 Ways You Can #RunMarketingBetter Today

    6 Ways You Can #RunMarketingBetter Today

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  • Take the Next Step: Run Marketing Better

    Take the Next Step: Run Marketing Better

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  • Measuring the ROI of Events

    Measuring the ROI of Events

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  • How to Manage Your Marketing Spend In-Quarter

    How to Manage Your Marketing Spend In-Quarter

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  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

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  • “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    “What Should I Measure First?” A Marketer’s Hierarchy of Needs

    Sam Melnick discusses the hierarchy of measurements you need to consider to run marketing like a business.

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  • Here’s What Every CEO Should Expect From Marketing In 2018

    Here’s What Every CEO Should Expect From Marketing In 2018

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  • 4 Traps Marketers Fall Into When Trying to Measure ROI

    4 Traps Marketers Fall Into When Trying to Measure ROI

    Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.

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  • 3 Ways to Ensure You Get the Marketing Budget You Need

    3 Ways to Ensure You Get the Marketing Budget You Need

    Here are 3 strategies to help ensure you get the kind of marketing budgets you need during your next planning cycle.

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  • What We Learned From Our Customers Over The Last 12 months

    What We Learned From Our Customers Over The Last 12 months

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  • Ongoing Management & Tracking of a Marketing Budget

    Ongoing Management & Tracking of a Marketing Budget

    Part 3 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • Microsoft's Journey to Marketing ROI

    Microsoft's Journey to Marketing ROI

    The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.

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  • How to Build Out a Marketing Budget

    How to Build Out a Marketing Budget

    Part 2 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • Overwhelmed by Martech? Stay Close to Your Marketing Operations Roots

    Overwhelmed by Martech? Stay Close to Your Marketing Operations Roots

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  • How to Organize Your Team's Marketing Budgets

    How to Organize Your Team's Marketing Budgets

    Part 1 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • How Marketing Operations at GE Digital Proves How Marketing Matters

    How Marketing Operations at GE Digital Proves How Marketing Matters

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  • Webinar Recap: How to Break Down Walls Between Marketing and Finance

    Webinar Recap: How to Break Down Walls Between Marketing and Finance

    The key takeaway points from our chat with Carey Rutigliano of Hortonworks.

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  • Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer

    Why Every Marketer Should Celebrate MPM Excellence: Q&A with an Industry Pioneer

    We sat down with Marketing Performance Management (MPM) pioneer Laura Patterson to pinpoint some of the benefits and results of MPM, and why excellence in MPM is something worth celebrating.

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  • Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    How Neenu Sharma became a remarkable change agent for marketing planning at GE Digital

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