3 Essential Conversations Between the CMO and CFO

May 31, 2017 Matt Davis

Traditionally, Marketing and Finance departments haven't had the most obvious partnership. But when these two groups open a dialogue, great things can happen that benefit both groups.

We put together this graphic to show three of the most important topics that can arise out of a meaningful exchange between the CMO and CFO.

Why should marketers care about starting these conversations? Read on to find out!

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