CMOs Must Think Beyond the Campaign to Impact, Strategic Planning and Performance Management
Allocadia, leaders in Marketing Performance Management (MPM) and creators of the #RunMarketing movement, today announced a partnership with Sojourn Solutions, experts in marketing operations, strategy and technology. The new alliance will help organizations think beyond campaigns and programs to optimize their impact on the business and the performance of their marketing efforts.
Allocadia’s best-in-class MPM platform is used by hundreds of organizations globally to manage billions of dollars in marketing investments, resulting in greater transparency, control, and insight into ROI. With Sojourn’s expertise across the industry’s top marketing technologies, joint customers will benefit from strategic and operational guidance as they seek to realize greater impact of their marketing dollars.
One joint customer, Progress Software, leverages Allocadia’s MPM platform to align marketing to corporate objectives, while relying on Sojourn Solutions to design and optimize high-performing system integrations and campaigns. “Bringing this all together gives Progress true marketing ROI,” said Jenn Ortiz, Director of Marketing Operations at Progress. “Additionally, Sojourn Solutions has been a key partner in our marketing operations strategy and execution.”
“To truly optimize marketing performance, organizations today must integrate foundational tools such as marketing automation and CRM with MPM,” said Jeff Epstein, Director of Product and Partner Marketing at Allocadia. “By combining Allocadia’s MPM platform with the marketing technology and strategy expertise of Sojourn Solutions, enterprise teams now have a solid partner with strong operational chops to help connect the dots and integrate the processes of these core systems. This partner brings a powerful, proven combination of industry expertise, strategy, and customer service.”
“Ultimately, this partnership aims to guide marketing organizations beyond campaign ideation towards understanding their ROI and impact on the business,” said Dan Vawter, co-founder and managing partner at Sojourn Solutions. “We know it’s critical for marketing teams to wrangle control over their investments, plans, and performance data, and Allocadia is the only true enterprise MPM solution that allows companies to act with total confidence. Every enterprise marketing team with growth ambitions needs the solid operational framework of investment data, insights, and measurements of Allocadia. Today, Sojourn becomes a key partner in making that vision a reality.”
About Sojourn Solutions
Sojourn Solutions provides services and products focused on helping B2B marketing teams optimize marketing operations, utilizing a journey-driven approach. This approach aligns to four primary paths: peak performance marketing strategies, marketing automation technology, data and analytics, and web and app development. Sojourn Solutions’ consultants have been serving B2B marketers worldwide since 2005. Visit SojournSolutions.com to learn more.