New data integration framework enables unprecedented visibility into marketing performance by connecting with the industry’s leading CRM, marketing and financial data management systems
Vancouver, BC, Canada – August 11, 2015 – Allocadia, the leader in Marketing Performance Management software, today announced that its latest release introduces Allocadia Cloud Exchange, an enhanced data integration framework which enables customers to connect Allocadia to the industry’s leading marketing, sales, and finance systems more quickly and easily than ever before, resulting in an end-to-end view of marketing performance that surpasses anything currently available in the market today.
Allocadia is used by marketers worldwide to manage and demonstrate the value of their marketing investments and returns in a meaningful way that goes beyond simple clicks and conversions. By facilitating connections with other leading marketing technology platforms, Allocadia Cloud Exchange allows marketing organizations to pull and push data from and into Allocadia, amplifying its power and supporting Allocadia cloud software as the central system of record for marketers.
“We developed Allocadia Cloud Exchange to answer the call of many of our customers for an even faster, easier way to connect Allocadia to their existing systems,” says Katherine Berry, Chief Product Officer and Co-founder, Allocadia. “We’re proud of the important investments we’ve made in this new framework because it significantly increases the value of our platform for both our partners and customers. By combining Allocadia data with that of Salesforce, Marketo, Workfront and many others, CMOs gain an unprecedented level of insight to drive smart decision-making which is the cornerstone of a revenue-driven marketing organization.”
Allocadia Cloud Exchange connects Allocadia to the industry’s leading marketing technology systems including: CRM, Marketing Automation, Advertising, Web & Social Analytics, Finance, Procurement, Enterprise & Resource Planning and Project & Asset Management. Additionally, Allocadia offers customers à-la-carte connectors to meet virtually any system requirements and any timeline.
For more information on Allocadia Cloud Exchange and to view the growing library of connectors available today, visit: allocadia.com/cloud-exchange
To learn more about partnering with Allocadia, contact us: allocadia.com/company/partners
Allocadia radically transforms how marketers do business. Leaders in Marketing Performance Management (MPM), we give CMOs unprecedented visibility into their investments and returns to help them make strategic decisions and turn their marketing organizations into revenue drivers.
Our powerful cloud software gives modern marketers a new way to plan, manage and analyze marketing performance without painful spreadsheets. And because it is connected to existing marketing, CRM, and finance systems, Allocadia delivers a single system of record for marketing teams. We guide hundreds of customers worldwide up the Path to Performance, including Juniper Networks, VMware, Arc’Teryx and Palo Alto Networks.
The post Allocadia Cloud Exchange Connects the Marketing Technology Ecosystem appeared first on Allocadia.