Allocadia extends depth of C-Suite with appointment of new CMO

January 7, 2014 Allocadia

Innovative marketing leader James Thomas joins the Allocadia leadership team to further Allocadia’s growth in the enterprise marketing technology space

Vancouver, BC, CANADA – January 7, 2014. – Allocadia, the leader in marketing budgeting software, has appointed James Thomas as Chief Marketing Officer (CMO). In his new role, Thomas will be a key member of the Allocadia Leadership Team, focused on driving revenue to support the company’s rapid growth, and developing enterprise-marketing strategies with a clear customer focus. Thomas brings more than 15 years of marketing leadership to Allocadia, where he will re-join former colleague CEO and Co-founder Kristine Steuart, as well as others from Business Objects and big data leader SAP, in helping CMOs manage their marketing investments and perform better.

“As a marketing executive and a customer of Allocadia, I experienced first hand the benefit of Allocadia’s solution for CMOs and marketing teams to plan, budget, and analyze marketing performance,” says Thomas. “After witnessing Allocadia’s commitment to remaining customer focused while experiencing exponential growth, and knowing the people in the leadership team, I knew I had to be a part of the team. I’m excited to be part of not only a great Vancouver company, but a great technology company.”

“As a former Allocadia customer and former colleague, James has been able to seamlessly jump right in and is already developing strategic marketing programs for CMOs and marketing teams,” says Kristine Steuart, CEO of Allocadia. “James knows what it takes to scale teams, people and processes in order to grow, while applying big business principles to our enterprise CMO customers. His marketing philosophy of ‘everything is about the customer’ aligns with our philosophy and commitment to being a customer centric organization.”

Thomas brings a wide range of expertise to the newly created CMO role at Allocadia including product management, analyst and investor relations, and proven marketing expertise. This includes more than a decade of leading various marketing functions at SAP, and most recently, as marketing leader at Talemetry, a high growth cloud software company in the recruiting and human resources technology industry, where he led the creation of the Talemetry brand and the Talent Generation software category.

Thomas’ appointment reunites him with CEO and Co-founder Kristine Steuart, big data expert CTO Ryan Marples, cloud software sales leader VP of Sales Darin Recchi and newly appointed VP of Customer Success, Sven Gerhard as well as other senior Allocadia team members who were part of the rapid growth innovation that led Crystal Decisions and Business Objects to the top of the enterprise reporting software industry.

About Allocadia

Allocadia is cloud software for Marketing Operations that helps marketing teams manage their investment planning, budgeting, and return on investment. Enterprises see immediate financial benefits by re-allocating marketing budgets to the highest-performing campaigns. Customers include F5 Networks, Juniper Networks, VMWare, Stepstone and Trimble. For more information, visit or follow @allocadia.

The post Allocadia extends depth of C-Suite with appointment of new CMO appeared first on Allocadia.

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