Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications

April 13, 2015 James Thomas

Allocadia, a 2015 Gartner Cool VendorThis week, Gartner named Allocadia to its 2015 “Cool Vendors” list. The annual list evaluates innovative vendors in key technology areas. Cloud-based marketing software provider Allocadia was named a Cool Vendor for CRM Marketing Applications. Allocadia is planning, budgeting and analysis cloud software built for revenue-driven marketing teams.

Today’s CMO faces major strategic and operational challenges. Business leaders want more data about return on investment from marketing. But, traditionally, revenue and financial information is locked in CRM and ERP systems, marketing plans aren’t aligned with overarching business goals, and calculating return on marketing investments is almost impossible. Our goal is to change that with our innovative Marketing Performance Management (MPM) solution. Allocadia helps CMOs and marketing teams access all the data they need to plan, manage and allocate budget and understand ROI. It’s exciting to be recognized by Gartner.

“We’re are proud of this recognition from Gartner,” said Allocadia co-founder and CEO Kristine Steuart. “Since we started Allocadia, we’ve been focused on building marketing performance solutions for every marketer in an organization — marketing operations, field marketing and the CMO. By working with our diverse set of customers and our extensive partner technology and services network, we are now a clear Marketing Performance Management leader.”

Allocadia is continually innovating and releasing new capabilities to stay on top of key customer requirements. This month, Allocadia released three major new marketing planning features for customers:

  • Scenario Planner: Create flexible budget scenarios that can change if budgets increase or decrease.
  • Strategic Alignment Planner: Align marketing plans to corporate objectives and business goals and update marketing plans as business goals change.
  • Revenue Performance Planner: Understand how changes in marketing spending will impact revenue using funnel data from marketing automation and finance systems.

View the full list of Gartner Cool Vendors. To learn more about Allocadia’s marketing planning features, visit or follow @allocadia on Twitter.

James Thomas

Cool Vendor Disclaimer

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.


The post Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications appeared first on Allocadia.

Previous Article
Marketing Data Must Be Clean to Be Effective
Marketing Data Must Be Clean to Be Effective

We had a great time at Marketo’s Marketing Nation Summit in San Francisco this week, meeting up with some o...

Next Article
How To Make The CMO-CIO Relationship Work
How To Make The CMO-CIO Relationship Work

The CMO-CIO relationship can be a tough one, especially as advances in technology are changing marketing. B...