I’m thrilled to share that my team at Allocadia, leaders in Marketing Performance Management (MPM), has been named a winner in the Kapost 50, an annual award recognizing top-performing brands. Our Run Marketing campaign edged out hundreds of nominees to earn a top spot for its “combination of stellar branding, smart content, and partner initiatives.”
Thank you to our customers and partners who helped make this campaign an award-winning reality. Your success is what drives us every day. Congratulations as well to our peers in this year’s Kapost50. It’s an honor to be recognized among your outstanding work.
Finally, thank you to our talented team of Allocadian marketers for their hard work in bringing this campaign to life. This customer-centric marketing team embodies our company values to #RunTogether, #RunCreatively, #RunSmart, #RunHealthy, and of course, #RunToWin.
About the winning campaign
The #RunMarketing campaign sought to help marketers better understand how Marketing Performance Management enables them to run marketing more effectively, so they can do more marketing.
It featured hundreds of examples from world-class marketers detailing how they plan, budget, and optimize their marketing investments to make more strategic decisions, and drive more revenue. We were honored to feature marketers like Lori Aizer, VP Marketing of FINCAD, who runs marketing like a globetrotter, David Schermbeck, Business Analyst at RedHat, who runs marketing like a potter, or Susan Vanin, Director of Global Marketing Operations at Juniper Networks, who runs marketing like a relay racer.
Video entries were filmed at trade shows across the country:
We also heard stories from marketers around the world through online submissions, podcasts, and live webinars. All submissions were eligible for a chance to win Allocadia-branded running shoes (what better way to #RunMarketing) and a grand prize package. Online voters chose their favorite videos, creating over 1 million impressions across social channels in the process, and breaking previous company records for web traffic.