Allocadia Marketing Performance Management was selected by the research group as a noteworthy innovation in technology that advances business and IT.
Vancouver, B.C. – September 17, 2014
Yesterday, Ventana Research, a research and advisory services firm based in San Ramon, California, announced the 2014 winners of its Technology Innovation Awards. Allocadia Marketing Performance Management was named the winner in the Marketing Applications and Technology category.
“The Technology Innovation Awards honor technology vendors globally and recognize technology innovations that not only can help business and IT be more efficient and effective but most importantly can empower them to find ways to innovate,” said Mark Smith, CEO and chief research officer of Ventana Research. “We congratulate Allocadia on winning this award for their forward-thinking approach to marketing budgeting and performance. We see Allocadia as trailblazing in providing applications and technology for marketing performance management.”
Allocadia won the award for its enterprise marketing performance management solution, which helps CMOs and marketing teams manage their planning and budgeting for better ROI. Allocadia connects marketing operational data with internal systems like the CRM and ERP, giving leaders a complete picture of marketing data to more easily answer business questions.
“We’re proud to be recognized by Ventana Research with this award,” says Allocadia CMO James Thomas. “Marketing is changing very quickly. We know that marketers face more pressure than ever before to deliver — and prove — results. Allocadia is helping marketers respond to that pressure. Our goal is to empower marketers by giving them powerful yet simple ways to manage their marketing plans and budgets and deliver clear, easy to understand visualizations of all of the data that was once floating around in spreadsheets.”
The award will be presented at the 2014 Ventana Research Summit on October 21.
Allocadia Marketing Performance Management is planning, budgeting and analysis software built for revenue-driven marketing teams. Allocadia replaces antiquated and cumbersome spreadsheet budgeting and planning processes with powerful cloud software built for CMOs and global marketing teams. Allocadia connects to leading customer relationship management, finance, social media, resource management, and marketing automation systems to provide complete visibility into marketing performance. Allocadia has more than 100 global customers including Juniper Networks, StepStone, Trimble and VMware, and partners including Marketo, Oracle and salesforce.com. Follow Allocadia on Twitter at @allocadia.
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