Yesterday in New York, Allocadia CEO Kristine Steuart and VP of Marketing Sam Melnick accepted two awards on behalf of our team: Marketing Technology Company of the Year and Analytics Company Winner.
The awards were presented as part of an annual celebration of marketing and technology innovation hosted by DMN, an organization serving up news, events, and information for the marketing community.
Thank you to the judges, and congratulations to all finalists.
The best-in-show award goes to a relative newcomer, a cloud software company based out of Vancouver, Canada. Allocadia's Marketing Performance Management Platform delivers analytics described by judges as “awesome,” “clear and real,” and a “real improvement on existing platforms.”
Giving CMOs innovative ways to manage budgets, measure ROI, and optimize performance, the Allocadia solution squeezes value out of every last marketing dollar, and is our 2017 best-in-show award Marketing and Tech Company of the year.
Allocadia's budgeting, planning and performance software was built by marketers for marketers. Among its unique features are integrations with more than 33 other systems, including Netsuite, SAP, Marketo, Google AdWords, and Salesforce, and a predictive technology engine that offers pipeline forecasting and analyzing variations.
Multiple clients praised Allocadia for providing valuable global insights and for helping marketing teams drive alignment to overall corporate goals and make data-driven, strategic decisions that drive revenue.
One CMO client said that Allocadia has helped prove her marketing team's contribution to the overall business, which has improved marketing's credibility with the company.
Microsoft is working collaboratively with Allocadia to solve “the marketing ROI challenge.”
“We selected Allocadia based on its leadership in the Marketing Performance Management category and our confidence in working together to accomplish our goals,” a Microsoft representative said. “With Allocadia, we have visibility into the data required to measure marketing ROI, enhancing our ability to make the decisions necessary to maximize marketing's contribution to the organization.”