Okay, by now you have possibly heard some of the hype about #RunMarketing. (After all, we’ve been blowing up our Twitter feed with photos and videos for the past 24 hours.) But do you really know what we mean by #RunMarketing? Let us take a second to explain.
As you know, today’s marketing technologies stack is extensive. But most of the technologies you’ll find at the 2016 MarTech Conference are focused on “doing” marketing – the tactical execution of creative programs.
At Allocadia, we give marketing leaders the power to “run” marketing – transforming the way you budget, plan and optimize your marketing investments so you can make more strategic decisions.
We help you run marketing so you can do more marketing.
Our official #RunMarketing campaign launches April 5th, but since we’re at MarTech this week, we thought, what better place to soft launch this baby than here—where many of the smartest marketers around converge for two days of learning, sharing and networking like the superstars they are.
So we invited conference attendees to come by our booth and tell us how THEY run marketing.
Like a chef? Like a charging bull? Like a vegan cheeseburger? We talked to all kinds of different marketers—and not just CMOs, because even if you’re not a CMO, you still run your own little piece of marketing—because every marketer contributes to the bottom line (#marketerscount, don’t you know?).
Everyone got really creative and we had a lot of fun, and we also collected some really good stories. Here are a few of our favorites.
If you’re at MarTech, come by our booth 633 and tell us how you run marketing.
But hey, if you’re not at MarTech this week, don’t fret! You can still participate in all the fun. Stay tuned into our social media channels, and check back on our website for more details in a couple weeks. It’s going to be exciting!