Leader within SAP’s Incubator Group Joins Allocadia as Chief Technology Officer

August 26, 2013 Allocadia

blog-ryan-marples-300x200Business Intelligence authority Ryan Marples to lead technical direction of Allocadia’s platform

Vancouver, BC, CANADA – August 27, 2013.

Allocadia, a leader in cloud software for Marketing Operations, today announced the appointment of Ryan Marples as Chief Technology Officer. Ryan will guide the strategic direction of Allocadia’s platform, ensuring it continues to solve the planning, budgeting and ROI challenges for CMOs and their teams in global enterprises.

Most recently, Ryan led the technical team for SAP’s Global Business Incubator group – the global research division and innovation unit of SAP. Prior to SAP, Ryan held technology leadership positions at Salesforce.com and BusinessObjects, an SAP company. Ryan has been an integral advisor to Allocadia for the past several years and is a leading authority on Big Data, having co-authored multiple books on Business Intelligence and served as technical editor to several more.

“We are delighted to welcome Ryan to Allocadia at a time when our business is experiencing exceptional growth,” said Kristine Steuart, CEO of Allocadia. “Ryan possesses one of the most unique skills in the technology industry: an ability to bridge complex technical requirements with real world business needs, resulting in creative solutions to complex technology and business problems. His proven technology leadership within the enterprise software space, combined with his existing knowledge of our business make him an incredible addition to our team, able to add value for our customers immediately.”

“After following Allocadia’s growth in the enterprise software space over the last few years, and witnessing their exponential growth first hand as an advisor, I knew it was time to jump back into the entrepreneurial world and join the Allocadia team,” said Ryan Marples, CTO of Allocadia. “This is a tremendous opportunity to impact the technology platform and IP of a growing company with global customers.”

“Our engineering team now has two strong leaders,” said Steuart. “Mike Squance, VP of Engineering, ensures that we deliver a high quality product to our users while Ryan ensures that the technology platform is world-class. A powerful combination, these two proven leaders will vastly enhance the value and user experience of Allocadia for our customers.”

About Allocadia

Allocadia is cloud software for Marketing Operations that helps marketing teams manage their marketing investment planning, budgeting and marketing ROI. Enterprises see immediate financial benefits by re-allocating marketing budgets to the highest-performing campaigns. Customers include F5 Networks, Juniper Networks, SENSA Products, Stepstone and Trimble. For more information, visit www.allocadia.com or follow @allocadia.

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