Combined cloud solution designed to give marketers more time to spend creating engaging customer experiences while simultaneously managing and optimizing marketing plans and investments
The recently announced IBM Marketing Cloud offering helps marketers create and refine a system of customer engagement through planning, designing, building, listening and optimizing. Allocadia is the core engine behind the budgeting and planning elements of the framework and also supports the optimize function, helping marketers make informed decisions based on actual investment returns.
“In order to be successful, today’s marketers need to be both customer-driven and revenue-obsessed. Our 150+ customers have proven time and again that when the operational aspect of marketing is closely aligned with the executional side, organizations see increased returns both in revenue and customer satisfaction,” said Kristine Steuart, Allocadia Co-founder and CEO. “We are excited to be a part of IBM’s mission to drive the next generation of the marketing cloud and we believe customers will see tremendous value with the combined solution.”
The Allocadia capabilities within IBM Marketing Cloud empower CMOs with the ability to prove the value of their marketing so they are able to make more strategic decisions and ultimately, build more powerful customer experiences.
“We are extremely excited to work with IBM and we are proud that Allocadia MPM cloud software is the only technology partner to be included as a core component of the IBM Marketing Cloud,” said Katherine Berry, Allocadia Co-founder and Chief Product Officer. “The combined solution gives marketers a single integrated platform where they can build their marketing plans, execute targeted customer experiences, manage investments, and track results across the entire buyer journey, thereby filling a critical gap in today’s market.”
The IBM Marketing Cloud, including Allocadia for IBM, is available today to current IBM marketing software customers.
Allocadia is also available as a standalone application for current IBM Unica and Silverpop customers who need to manage their marketing investments in the cloud.
To learn more about Allocadia budgeting, planning and analytics software for the IBM Marketing Cloud, check out this SlideShare overview.
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