We’re honored – and excited to be named a finalist in the 2017 DMN Awards across two categories, Best B2B Campaign and Best Marketing Technology Analytics Company.
This recognition comes at a time of great change in our industry. As our recent research demonstrates, only 21% of marketers are able to fully measure marketing’s contribution to revenue.
It’s never been so important to address the problems in Marketing Performance Management head-on. We’re thankful to the judges at DMN for recognizing our efforts to help marketers make every dollar count.
#RunMarketing – Best B2B Campaign Finalist
Our first nomination in the Best B2B Campaign category highlights Allocadia’s #RunMarketing initiative. This is a movement led by CMOs and marketing leaders who run their Marketing organizations like a business.
To each of you who participated – this is for you.
Many thanks to each of the 10,000+ forward-thinking marketers who use Allocadia every day, and the hundreds of inspirational leaders who have shared their #RunMarketing stories with us.
Read their stories, including:
How Lori Aizer, VP of Marketing at FINCAD runs marketing like a globetrotter.
How Susan Vanin, Director, Global Marketing Operations at Juniper Networks runs marketing like a relay racer.
How David Schermbeck, Business Analyst at Red Hat, runs marketing like a potter.
It’s time for every marketer to #RunMarketing.
Allocadia – Best Marketing Tech Analytics Company Finalist
Our Marketing Performance Management platform was recognized as a leader in providing data and analytics to our clients’ marketing initiatives. Our cloud budgeting, planning, and performance software has helped over 150+ companies like Microsoft, Red Hat, Juniper Networks, National Instruments, and more manage $20B in marketing spend to-date, and measure its impact to the business.
We’re honored to work with the world’s smartest brands, and to further celebrate their achievement with the DMN community. The award winners will be presented in NYC in early March- congratulations, team Allocadia, and fingers crossed!