Marketing operations is the engine of the marketing organization owning the data, technologies and processes that guide the marketing team’s success. Gone are the days that MOps was considered ‘the land of misfit toys’ – today’s MOps experts are leading digital transformation and championing marketing performance management in their organizations.
But it hasn’t been easy. How exactly did they break the mould of being a catch-all reporting function to a highly-sought-after marketing performance leader? What was their journey and what hard lessons did they learn? And what can they share with today’s emerging marketing operations leaders so that they can start their journey to better marketing performance today.