The Marketing Operations REVolution

Marketing operations is the engine of the marketing organization owning the data, technologies and processes that guide the marketing team’s success. Gone are the days that MOps was considered ‘the land of misfit toys’ – today’s MOps experts are leading digital transformation and championing marketing performance management in their organizations.

But it hasn’t been easy. How exactly did they break the mould of being a catch-all reporting function to a highly-sought-after marketing performance leader? What was their journey and what hard lessons did they learn? And what can they share with today’s emerging marketing operations leaders so that they can start their journey to better marketing performance today.

Previous Article
Is Your Tech Stack Delivering ROI?
Is Your Tech Stack Delivering ROI?

Learn which martech tools you should invest in to fix your pain points and see the biggest return.

Next Article
Cut Through the Chaos - 5 Changes Your Team Needs Today
Cut Through the Chaos - 5 Changes Your Team Needs Today

No one wants to talk about efficiency, but we all want the benefits. Stop ignoring the elephant in the room...