She was twice named one of the 100 most influential people in the world. Buzzfeed called her the “Queen of Social”. She has taken home two Emmys and was named one of the top 25 smartest people in TV by Entertainment Weekly. She’s a supermodel, TV star, producer, and a highly successful entrepreneur and Hollywood reporters called her the most powerful woman in entertainment. Yeah, we’re talking about Tyra Banks.
Last week at the Oracle Modern Marketing Experience in Las Vegas we were treated to a special keynote conversation between Tyra and Andrea Ward, Oracle Marketing Cloud’s Vice President of Marketing. In her wicked style and with a dash of a crazy sense of humor, Tyra taught us a thing or two about beauty… and business.
Here are a few of the most memorable takeaways from Tyra Banks, fierce female entrepreneur and modern marketer:
Be obsessed with the asymmetry that makes duplication almost impossible
When Tyra set out to enter the world of television, she didn’t want to do so simply by copying someone else out there and trying to compete directly with the same offering. She became obsessed with looking at the “white space” and trying to focus on what wasn’t there instead of just what was. That’s what really allowed her to find success so instantly and so in line with her own brand.
Set the framework for someone to have your voice and then trust them to live it
Tyra, like most entrepreneurs, has felt this incredible need to be involved in every aspect of her business. It’s her baby, after all, and that means it’s difficult to let someone else in and to trust them to really carry part of the weight for you. But it’s a lesson all entrepreneurs need to learn. If your business keeps growing, you will reach a point where you simply cannot do it all. And it’s not most effective that way anyway. You need to hire the right people to run the show and do what they’re good at, and focus only on what you can do, and what you need to do.
Make your team excited to wake up Monday
You know what is your job as leader, though? Creating a company culture that ignites your team—day after day. In fact, in the OWL (Oracle Women in Leadership) session the evening before, Catherine Blackmore, GVP of Customer Success at Oracle Marketing Cloud, had similar advice, encouraging women leaders in the room to ask themselves what the compelling reason hat makes people want to build a career in your offer? She suggests it goes beyond compensation and is really about the influence, opportunity and overall experience you are offering.
You are not who you say you are, you are who everyone else says you are
It’s not about what you’re selling or what you think you are or want to be, it’s about how you’re perceived. How do your customers see you? What would they say to describe you? Focus your energy there and you’ll really be able to make positive changes that impact your brand and your customer experience.
Be crazy like a fox
Becoming a boss takes a lot of courage. You have to walk away from things in your life—often the things that make you feel safe or secure. You have to take chances. You have to be unafraid to stand out and make an impact. You have to be fierce. As Alison Levine says, “If you don’t ask, you don’t get.”
You don’t have to look and act like a man to be successful in the workplace
Women in leadership are plentiful in the world we live in today. In the OWL session, there was a roomful of successful business people remarking about how thankful they were with the progress that has been made for women to move up within organizations, or even start up there own. There is more support than ever before out there—and more inspiration as well!
For all women in business out there, look for inspiration from the female leaders around you. We want to give a shout out to the remarkable leaders we know, including our very own twin sister co-founders, Kristine Steuart and Katherine Berry as well as the many accomplished women working at Allocadia. And of course, thanks to the beauty and business sensation, Tyra Banks for sharing her motivational insights with us all last week.
[That was one of our #RunMarketing entries from the conference last week. Want to submit your own entry? Click here to see how and check out the amazing prizes!]
— Allocadia (@allocadia) April 28, 2016
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