“A successful marketing function in today’s economy requires a multi-faceted approach, tying together paid ad budgets, campaign-level tracking, marketing automation initiatives, freelance team members, link building efforts, and forecasting. Unless you’re an Excel wizard, you can’t do all this in a spreadsheet (at least not one that your team can understand).”
Matt Keener is a marketer who understands small business. In a recent blog post, Matt breaks down the problems that marketers find when they use spreadsheets for budgeting and decision-making.
Problems with Using Spreadsheets to Track Marketing ROI
- Spreadsheets aren’t collaborative.
- Spreadsheets aren’t scalable.
- Spreadsheets aren’t integrated with other core applications.
- Spreadsheets aren’t very pretty.
- Spreadsheets are labor-intensive.
Instead of getting lost in clunky spreadsheet cells and tabs, Matt recommends moving to the cloud with Allocadia. Read the rest of Matt’s post about the value of using Allocadia (instead of spreadsheets).
Allocadia has partnered with Keener Marketing Solutions to bring cloud-based, intelligent marketing budgeting to the emerging tech and small business sectors.