CMO / Marketing Leadership

Resources and articles for CMOs and Marketing Leadership, from Allocadia

  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • Allocadia for the CMO

    Allocadia for the CMO

    A one-page tip sheet outlining how CMOs will benefit from Allocadia.

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  • Allocadia & Your Marketing Tech Stack

    Allocadia & Your Marketing Tech Stack

    An overview of how Allocadia integrations work, and how marketers can benefit from connecting Allocadia to other technologies. Featuring customer use cases.

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  • Optimizing Marketing Performance: How Best-in-Class Marketing Organizations Become Best-in-Class

    Optimizing Marketing Performance: How Best-in-Class Marketing Organizations Become Best-in-Class

    Marketing Performance Management is the most important undertaking for marketers today, but the reality is that organizations still have a lot of work to to do before reaching peak performance....

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  • Webinar Recap: Going for the Gold in Marketing Planning

    Webinar Recap: Going for the Gold in Marketing Planning

    Modern marketing leaders face intense pressure to justify their jobs. We have to be creative geniuses, connect with prospects and customers, work with sales teams, and use all the data we have to...

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  • Allocadia for the Marketing Leader

    Allocadia for the Marketing Leader

    A one-page tip sheet outlining how Marketing Leaders will benefit from Allocadia.

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  • 3 Essential Conversations Between the CMO and CFO

    3 Essential Conversations Between the CMO and CFO

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments

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  • The Essential Framework for Optimizing Marketing Performance

    The Essential Framework for Optimizing Marketing Performance

    This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Marketing Performance Maturity Self-Assessment

    Marketing Performance Maturity Self-Assessment

    Use this interactive assessment tool to find out how your organization stacks up in its marketing performance maturity. Try it!

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