CMO / Marketing Leadership

Resources and articles for CMOs and Marketing Leadership, from Allocadia

  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • The Essential Framework for Optimizing Marketing Performance

    The Essential Framework for Optimizing Marketing Performance

    This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Advancing Through the 5 Stages of Marketing Performance57:01

    Advancing Through the 5 Stages of Marketing Performance

    Ex-IDC Analyst Sam Melnick teams up with Matt Heinz to help you understand the 5 Stages of Performance and why they matter to your team.

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  • Tactical to Transformational: The Evolution of Marketing Operations45:40

    Tactical to Transformational: The Evolution of Marketing Operations

    Learn about the evolving role of marketing operations in strategy, infrastructure, enablement and accountability and how to align marketing strategy & investments for better business performance.

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  • Marketing Performance Maturity Assessment

    Marketing Performance Maturity Assessment

    Use this interactive assessment tool to find out how your organization stacks up in its marketing performance maturity. Try it!

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer.

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • Webinar Recap: How to Advance Through the 5 Stages of Marketing Performance

    Webinar Recap: How to Advance Through the 5 Stages of Marketing Performance

    Where is your organization on the path to marketing performance? It’s a question many marketers wonder as they try to find the balance between the customer-facing “do” and the strategic planning,...

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  • Why Mastering Marketing Performance Management is No Longer Optional

    Why Mastering Marketing Performance Management is No Longer Optional

    You’ve probably heard this story before: Today’s marketer are aggressively being asked to prove their impact to the business. No doubt, this can be an imposing task that creates major challenges...

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  • Marketing Performance Management: The New Role on the CMO’s Team

    Marketing Performance Management: The New Role on the CMO’s Team

    The marketing team keeps evolving, with many organizations adding emerging roles like Marketing Technologist or Data Scientist. Ready to meet the newest member of the team? Enter the Marketing...

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  • The MPM Power Couple: Technology + Methodology

    The MPM Power Couple: Technology + Methodology

    As Marketing Performance Management (MPM) technologies become essential elements of a marketing organization’s daily operations, we’re increasingly seeing the need for them to be integrated within...

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  • Proving Marketing's Impact: Advanced MPM (DemandMetric)

    Proving Marketing's Impact: Advanced MPM (DemandMetric)

    Learn how and why CMOs who master Marketing Performance Management (MPM) are better equipped to make decisions that drive revenue.

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  • Customer Centricity and the CMO (IDC)

    Customer Centricity and the CMO (IDC)

    This white paper by IDC's Kathleen Schaub profiles 10 CMOs to get their perspectives on the growing importance of customer centricity for marketers.

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  • Podcast: #RunMarketing Like a Submariner

    Podcast: #RunMarketing Like a Submariner

    Are you running your marketing organization like a submariner? I recently welcomed Bryan Semple, CMO of SmartBear, to our Marketers Count podcast. I’m always inspired by talking to modern...

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  • Are You Optimizing Your Organization’s Marketing Performance?

    Are You Optimizing Your Organization’s Marketing Performance?

    Did you know just 19% of marketers have comprehensive tracking and reporting practices in place? (Source: Aberdeen Group) Or that only 35% of marketing decisions are made using marketing...

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  • Creating the Foundation for ABM (feat. Jon Miller)54:22

    Creating the Foundation for ABM (feat. Jon Miller)

    We team up with Engagio's Jon Miller to discuss how account-based marketing organizations successfully plan, invest, and measure their efforts.

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  • Webinar Recap: The Missing Link in Becoming Customer-Centric

    Webinar Recap: The Missing Link in Becoming Customer-Centric

    As marketers, we know being customer-centric is job #1. Most of our attention is on the customer-facing interactions – the “front office” of marketing. But without connecting the strategy,...

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  • The Missing Link in Becoming Customer Centric (feat. IDC)50:22

    The Missing Link in Becoming Customer Centric (feat. IDC)

    Without incorporating a strong back office, marketers will fall short in creating a true customer first approach. With IDC's Kathleen Schaub.

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  • How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    Marketers need to be revenue-driven. This is the message we’ve been hearing for the last few years from vendors, analysts and peers alike. At the same time, everyone agrees that measuring...

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