2017 MPM Maturity Benchmarking Report

December 13, 2016

Original research benchmarking how companies run the business of marketing

We surveyed over 200 marketers to determine the industry’s maturity level around Marketing Performance and what the best marketers in world are doing differently. 

Here, we present the key findings of this research, including:

  • How the best companies manage marketing performance
  • 4 key traits of leaders in Marketing Performance Management (MPM)
  • Benchmark data for MPM

Check out our additional resources on Marketing Performance, including:

The Essential Framework for Optimizing Marketing Performance Management
This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance. 

Marketing Performance Maturity Survey
We welcome participants to the next iteration of our Marketing Performance Management Survey. 


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