3 Essential Conversations Between the CMO and CFO

May 31, 2017 Matt Davis

Traditionally, Marketing and Finance departments haven't had the most obvious partnership. But when these two groups open a dialogue, great things can happen that benefit both groups.

We put together this graphic to show three of the most important topics that can arise out of a meaningful exchange between the CMO and CFO.

Why should marketers care about starting these conversations? Read on to find out!

Previous Publication
Allocadia for the Marketing Leader
Allocadia for the Marketing Leader

A one-page tip sheet outlining how Marketing Leaders will benefit from Allocadia.

Next Publication
What Marketers Can Learn from Wall Street
What Marketers Can Learn from Wall Street

The world of high finance inspires these three lessons for marketers looking to take a more strategic appro...