CMO's Top Picks

From Allocadia CMO James Thomas, a weekly curation of marketing articles to keep CMOs and marketers at the top of their game.

  • A Little New Year’s Inspiration for CMOs

    A Little New Year’s Inspiration for CMOs

    With the holidays over and everyone getting into the swing of the new year, many marketing chiefs — myself included — find themselves thinking about fresh and innovative ideas to drive...

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  • The State of the Marketing Cloud

    The State of the Marketing Cloud

    As we approach year-end and look ahead to 2017, Forrester is making big predictions for cloud computing, including that “the influx of enterprise dollars will push the global public cloud market...

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  • How and Why Marketing Operations Will Continue to Evolve

    How and Why Marketing Operations Will Continue to Evolve

    In talking about marketing operations — the role responsible for strategic planning, budgeting and measurement — HubSpot described it best: “You know how every group of friends has that one person...

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  • Must-Have Insights for Every Marketer

    Must-Have Insights for Every Marketer

    We frequently hear from marketing organizations that want to better understand their marketing investments and returns — and ultimately measure how their efforts are driving business results...

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  • 5 Benefits of Aligning Marketing and Finance

    5 Benefits of Aligning Marketing and Finance

    With the rise of data-driven marketing and marketing performance management, the relationship between marketing and finance has radically changed — for the better. A new Forrester survey of 190...

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  • Global Marketing Trending Topics from #SDSummit and #FOM16

    Global Marketing Trending Topics from #SDSummit and #FOM16

    You know it’s conference season when your travels take you to London, Boston and Austin, Texas, in just a few weeks’ time. But it’s worth the opportunity to hear and meet some of the most...

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  • A CMO’s Guide to Marketing ROI for 2017

    A CMO’s Guide to Marketing ROI for 2017

    Tracking marketing return on investment can be tricky – especially since multiple channels and touchpoints are involved along a buyer’s journey. And if results metrics aren’t tied back to budgets...

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  • The New Relationship Rules for Marketing and Sales

    The New Relationship Rules for Marketing and Sales

    Too often when the topic of B2B sales and marketing alignment is discussed, the conversation revolves around the number of leads marketing has generated versus the number of leads being closed....

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  • The Key to Data-Driven Decisions: Analytics and Marketing Performance Management

    The Key to Data-Driven Decisions: Analytics and Marketing Performance Management

    According to new research from Russell Reynolds Associates, CMO turnover during the first half of 2016 hit the highest level since the study began in 2012. Why the increase? John Ellett, CEO of...

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  • Press Play: 5 Ways to Utilize B2B Video Marketing

    Press Play: 5 Ways to Utilize B2B Video Marketing

    You don’t have to look far in your social feeds to see the surge in video content. But video marketing isn’t just for consumers. According to the Content Marketing Institute’s 2016 B2B Content...

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  • Your Prep List for Account-Based Marketing

    Your Prep List for Account-Based Marketing

    As the calendar turns to September, it’s budgeting and planning season for many marketers. Besides scrutinizing every revenue dollar and expense line from the last year, many CMOs look for new...

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  • Back to School: 5 Must-Know B2B Marketing Lessons

    Back to School: 5 Must-Know B2B Marketing Lessons

    For many, there’s something special about this time of year – the arrival of pumpkin-infused everything, leaves turning color in cooler temps, and the exciting start of a new school year. For me,...

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  • Gold-Winning Marketing Inspiration

    Gold-Winning Marketing Inspiration

    An estimated 3.5 billion viewers watched the Olympic Games around the world. Many marketers have used the opportunity to go big and bold to reach and connect with this large global audience. But...

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  • Why Creativity Remains Critical for Today’s Data-Driven CMO

    Why Creativity Remains Critical for Today’s Data-Driven CMO

    In today’s high accountability environment, CMOs are under pressure to drive business growth and prove marketing performance. But I’ve recently read several articles examining the importance of...

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  • 5 Building Blocks for Mastering Marketing Performance Management

    5 Building Blocks for Mastering Marketing Performance Management

    If you’re facing the challenge of mastering marketing performance management (MPM), you’re not alone. According to a new study, measuring and quantifying marketing ROI across channels is the...

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  • Summer Reading for CMOs: My Top 15 Picks

    Summer Reading for CMOs: My Top 15 Picks

    When I’m on vacation, I always try to take time to pick up something new and interesting to read. Two of my all-time favorite business reads are “Good to Great” by Jim Collins and “Dealing with...

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  • What to Consider Before Hiring Your Next Marketing Team Member

    What to Consider Before Hiring Your Next Marketing Team Member

    According to the 2016 Marketing Hiring Trends from McKinley Marketing Partners, “Positions that require digital marketing expertise will be in highest demand in 2016 as organizations continue to...

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  • Building a More Effective Marketing Plan

    Building a More Effective Marketing Plan

    For most CMOs, the arrival of summer’s long, sunshine-filled days signals the start of planning and budgeting season. Unfortunately, the Ventana Research Next Generation Business Planning report...

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  • 5 Ways Marketing Operations Makes a Difference

    5 Ways Marketing Operations Makes a Difference

    Marketing operations – the discipline responsible for strategic planning, budgeting, and measurement – is vital within today’s high-performing marketing organizations. As Amanda Jensen, practice...

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