Company News

  • Allocadia wins BIG at 2017 DMN Awards

    Allocadia wins BIG at 2017 DMN Awards

    Recognized as Marketing Technology Company of the Year and Best Analytics Company.

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  • Allocadia Leads with Women in Tech Initiatives on International Women’s Day 2017 (#BeBoldForChange)

    Allocadia Leads with Women in Tech Initiatives on International Women’s Day 2017 (#BeBoldForChange)

    Announces partnership with Simon Fraser University to send women to technology conferences across North America; reveals 46% female workforce and strategies for inclusive hiring practices

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  • Allocadia Launches Customer Journey Insights to Enable Marketers to Optimize Investments Across the Stages of the Customer Buying Journey

    Allocadia Launches Customer Journey Insights to Enable Marketers to Optimize Investments Across the Stages of the Customer Buying Journey

    New Solution Empowers CMOs and Marketers to Know Where to Spend their Next Marketing Dollar with Confidence

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  • Allocadia Expands Leadership Team with Chief Revenue Officer to Fuel Next Stage of Growth

    Allocadia Expands Leadership Team with Chief Revenue Officer to Fuel Next Stage of Growth

    Allocadia welcomes Barrett Foster, Veteran Marketing Technology Industry Executive, as Chief Revenue Officer (CRO)

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  • #RunToWin: Allocadia Earns 2 Finalist Nods in the 2017 DMN Awards

    #RunToWin: Allocadia Earns 2 Finalist Nods in the 2017 DMN Awards

    We’re honored – and excited to be named a finalist in the 2017 DMN Awards across two categories, Best B2B Campaign and Best Marketing Technology Analytics Company. This recognition comes at a time...

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  • New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

    New Research from Allocadia Finds Only 21% of Companies Able to Fully Measure Marketing’s Contribution to Revenue; High-Growth Firms 3X More

    New original research reveals the industry’s maturity level of Marketing Performance Management Allocadia, leaders in Marketing Performance Management (MPM), today announced the availability of...

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  • Allocadia Wins Growth Award – 4 Reasons We’re HOT in Cool Vancouver

    Allocadia Wins Growth Award – 4 Reasons We’re HOT in Cool Vancouver

    Congratulations to my team at Allocadia for winning the 2016 HOT in Vancouver Award! The award recognizes the top trending companies in cities around the world, as compiled by competitive intel...

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  • Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Selected by Microsoft to Optimize Global Marketing Investments

    Allocadia Marketing Performance Management solution to enable thousands of Microsoft marketers around the world to plan, budget and optimize performance of marketing investments Vancouver, BC,...

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  • Allocadia Named a Top B2B Marketing Brand in the Kapost50

    Allocadia Named a Top B2B Marketing Brand in the Kapost50

    Allocadia, leaders in Marketing Performance Management (MPM), has been named among the 2016 winners in the Kapost 50, an annual award recognizing top-performing B2B brands.

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  • Allocadia Provides Every Marketer with Unparalleled Insights into Marketing Performance with New Dashboards

    Allocadia Provides Every Marketer with Unparalleled Insights into Marketing Performance with New Dashboards

    Latest release amplifies the value of budgeting, planning and performance solution by providing marketers with a one-of-a-kind, holistic view of return on investments and guidance to make smarter,...

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  • Allocadia Celebrates SOC 2 Compliance

    Allocadia Celebrates SOC 2 Compliance

    Earlier this month, the Allocadia team had a “SOC” hop — we gave out prizes for the craziest socks, played “Dance Dance Revolution” in our socks and celebrated our team’s nine months of hard work...

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  • Allocadia Welcomes Jocelyn Brown as VP Customer Success

    Allocadia Welcomes Jocelyn Brown as VP Customer Success

    Former Eloqua executive brings extensive background in the enterprise SaaS space to further elevate the Allocadia customer experience Allocadia today announced it has appointed Jocelyn Brown to...

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  • Marketers Can Now Make Even More Strategic Investment Decisions with Attribution Data in Allocadia

    Marketers Can Now Make Even More Strategic Investment Decisions with Attribution Data in Allocadia

    Allocadia releases new attribution engine technology to give marketers another layer of data to better understand marketing performance and optimize ROI Marketing organizations – and CMOs...

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  • Allocadia Raises $16.5M Series B Financing

    Allocadia Raises $16.5M Series B Financing

    Funding to fuel Marketing Performance Management (MPM) market leadership and to help CMOs and marketers optimize their marketing spend and drive results Vancouver, BC, Canada – December 2, 2015...

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  • Allocadia Raises $16.5M Series B: A Letter from the Co-founders

    Allocadia Raises $16.5M Series B: A Letter from the Co-founders

    From day one, our mission at Allocadia has been to create a world where marketers make every marketing dollar count. Every marketer today plans, budgets, and measures their return on marketing...

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  • Allocadia Customer Juniper Networks Celebrated for Excellence in Marketing Operations

    Allocadia Customer Juniper Networks Celebrated for Excellence in Marketing Operations

    We are delighted to share that Allocadia customers Susan Vanin and Juniper Networks have been awarded the 2015 Ventana Research Leadership Award for Marketing Excellence in the category of...

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  • Allocadia’s Twin Co-Founders Named to Forty Under 40 List

    Allocadia’s Twin Co-Founders Named to Forty Under 40 List

    Vancouver, BC, Canada – October 5, 2015 – Allocadia founders Kristine Steuart and Katherine Berry have been named among BC’s top entrepreneurs, executives and professionals in this year’s Business...

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  • Marketers: Spend More Time Creating, Less Time Justifying Investments with Allocadia & IBM Marketing Cloud

    Marketers: Spend More Time Creating, Less Time Justifying Investments with Allocadia & IBM Marketing Cloud

    Combined cloud solution designed to give marketers more time to spend creating engaging customer experiences while simultaneously managing and optimizing marketing plans and investments Allocadia...

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  • Allocadia Cloud Exchange Connects the Marketing Technology Ecosystem

    Allocadia Cloud Exchange Connects the Marketing Technology Ecosystem

    The post Allocadia Cloud Exchange Connects the Marketing Technology Ecosystem appeared first on Allocadia.

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  • Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications

    Allocadia Named a 2015 Gartner Cool Vendor for CRM Marketing Applications

    This week, Gartner named Allocadia to its 2015 “Cool Vendors” list. The annual list evaluates innovative vendors in key technology areas. Cloud-based marketing software provider Allocadia was...

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