Allocadia is Expanding Our Partner Sales Channel

July 26, 2017

As part of our mission to bring confidence to every marketer in the world, we’re excited to announce new developments within the Allocadia Partner Network - an exclusive referral program for qualified marketing technology vendors, service providers, and consultants that helps strengthen customer loyalty while adding a valuable revenue stream. 

We’re selecting partners who are both visionary and pragmatic in helping their clients realize the promises of Marketing Performance Management. Those who:

  • Appreciate the value of the “run” as much as the “do” of marketing
  • Are data-driven in every facet of their work
  • Work with large, global, or otherwise complex B2B organizations who want to know where to best spend their next dollar

Allocadia partners have long been a key part of our growth as over 150 of the world’s best Marketing teams now rely on our award-winning platform. Inspired by our partners’ enthusiasm, and the value they provide to our client base, we’re committed to enabling this critical component of our ecosystem. Certified members of our partner network receive a variety of resources including co-marketing support, training, and the guidance they need to introduce Allocadia to appropriate client organizations. 

“Our partners trust us to be their clients’ source of truth for measuring, understanding, and managing their marketing performance,” said Allocadia Director of Product and Partner Marketing, Jeff Epstein. “We’re committed to keeping every partner team fully empowered to derive maximum value. When our partners and their clients are successful, we’ll know we’ve succeeded too.” 

Certified Allocadia resellers include leading marketing consultancies with expertise in marketing technology implementation and management, including:

  • The Pedowitz Group
    The Pedowitz Group (TPG) helps organizations plan, build and optimize their revenue engine by delivering services that help drive marketing effectiveness, increase productivity with MarTech, and engage more customers with multi-channel campaigns. 

    “The rise of CMO accountability means every organization must drive efficiency and effectiveness across marketing. Allocadia enables that mission with the industry’s best technology for Marketing Performance Management. The combination of their platform with our Revenue MarketingTM expertise has proven to be a powerful differentiator.”
    - Debbie Qaqish, Chief Strategy Officer, Pedowitz Group
     
  • QuintoVate
    QuintoVate is a management consulting firm with broad experience in Marketing Operations and a singular focus on Marketing Performance. This firm strengthens the role of marketing by creating alignment and improving communication between Marketing, Finance, and IT. 

    “Our customers look to us to help them solve their marketing performance challenges through a combination of process development and smart technology deployment. As an Allocadia partner, we have access to the best tools for the job, backed by the best people in the business. Our strategic partnership is wired for growth.”
    - Brian Brownrigg, Managing Director, QuintoVate
     
  • IBM Watson Marketing
    Allocadia is a proud partner of IBM Watson Marketing. The IBM Watson Campaign Automation Planning and Budgeting tool powered by Allocadia offers powerful budgeting, planning and analytics that connect to Marketing, CRM and Finance systems to help organizations plan strategically, invest wisely, and achieve greater impact. 
     
  • Covalent Marketing
    Covalent Marketing offers services that evolve the way their clients manage and deliver personalized customer interactions to achieve business goals. Their services span consulting, technology solutions, and managed services. 
     
  • Workfront
    Workfront offers powerful SaaS project management software allowing organizations to manage all their work in one place. The Allocadia / Workfront integration empowers teams to be more productive and streamline cross-functional collaboration. 
     
  • CRM Technologies
    CRM Technologies is a leading marketing operations agency that helps today’s marketers transform their organisations using data, insights and technology to improve demand generation, customer engagement and performance.
     
  • Crimson Marketing
    Crimson Marketing is a blend of a marketing agency and system integrator, helping organizations improve marketing performance in digital marketing, demand generation, and marketing technology. 
     
  • Bluprint
    Bluprint is a marketing and advertising technology consultancy and service provider leveraging their technical and multilingual skills to serve global organizations.

Our expanded ecosystem includes a wide range of technologies representing many functions with an organization. Learn more about our integration partners here

Ready to join us?

“Our MPM partners are innovators and change-makers that are defining how Marketing is evolving into the mature, sophisticated operation it needs to be today. They are a vital part of our growth strategy, and powerful allies in our mission to bring confidence to every marketer in the world. If this sounds like you, let’s talk about joining forces.” - Richard Sharp, Chief Operating Officer, Allocadia

The Allocadia Referral Partner Program is open to organizations interested in realizing the promises of Marketing Performance Management with their clients, many of whom are enterprise and mid-sized organizations. 

If you’re interested in joining us, send us a note.

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