Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello
Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin
How Pitney Bowes Got to Marketing ROI by Starting with "I"
How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department