Customer Interviews

  • How I Plan: Linlin Li of Centrify

    How I Plan: Linlin Li of Centrify

    Linlin Li, a Marketing Operations executive at tech firm Centrify, has a unique and data-driven approach to marketing planning. Read how she approaches it!

    Read More
  • How I Plan: Cal Gibbons of Land O'Lakes

    How I Plan: Cal Gibbons of Land O'Lakes

    As a Marketing Systems Administrator, Cal Gibbons has a unique outlook on strategic marketing planning. Here's how he puts it to use at $14B agricultural co-operative Land O'Lakes!

    Read More
  • How I Plan: Kyle Watts of Danone

    How I Plan: Kyle Watts of Danone

    How does strategic marketing planning work at an international food products company known especially for its yogurt? Kyle Watts, Associate Brand Manager at Danone, gives us a sneak peak.

    Read More
  • Customer Testimonial: David Schermbeck of Red Hat2:36

    Customer Testimonial: David Schermbeck of Red Hat

    David Schermbeck, Business Analyst at Red Hat, talks about how Allocadia helps his company run marketing better by giving marketers more time to do marketing.

    Watch Video
  • Customer Testimonial: Tim West, Box2:59

    Customer Testimonial: Tim West, Box

    Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

    Watch Video
  • Customer Testimonial: David Cohen of Palo Alto Networks2:27

    Customer Testimonial: David Cohen of Palo Alto Networks

    David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.

    Watch Video
  • Customer Testimonial: Zoe Marquardt, National Instruments2:35

    Customer Testimonial: Zoe Marquardt, National Instruments

    Zoe talks about how Allocadia makes her job easier, and how she uses it to make her colleagues' jobs easier, too.

    Watch Video
  • Customer Testimonial: Sean Hiss, Equinix6:40

    Customer Testimonial: Sean Hiss, Equinix

    Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.

    Watch Video
  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

    Watch Video
  • Customer Testimonial: Helena Lewis, National Instruments4:08

    Customer Testimonial: Helena Lewis, National Instruments

    Helena Lewis talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility but drives better decisions.

    Watch Video
  • Words of Wisdom from Marketers who #RunMarketingBetter2:51

    Words of Wisdom from Marketers who #RunMarketingBetter

    Words of Wisdom from Marketers who #RunMarketingBetter

    Watch Video
  • Customer Testimonial: Danielle Evangelista, FireEye2:28

    Customer Testimonial: Danielle Evangelista, FireEye

    Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.

    Watch Video
  • Customer Testimonial: Gina Reese, Hortonworks3:04

    Customer Testimonial: Gina Reese, Hortonworks

    Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

    Watch Video
  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    Read More
  • Marketing Planning Master Class: Neenu Sharma from GE Digital10:23

    Marketing Planning Master Class: Neenu Sharma from GE Digital

    Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning.

    Watch Video
  • Marketing Planning Master Class: Ken Evans from Fuze0:00

    Marketing Planning Master Class: Ken Evans from Fuze

    Ken Evans leads an award-winning Marketing Ops function at one of the world's fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques.

    Watch Video
  • Marketing Planning Master Class: Helena Lewis from National Instruments13:10

    Marketing Planning Master Class: Helena Lewis from National Instruments

    A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

    Watch Video
  • How David Schermbeck Runs Marketing Like a Potter

    How David Schermbeck Runs Marketing Like a Potter

    As I sit in front of the wheel kneading a lump of clay in my hands, I’m determined to execute my vision. I lean in, start kicking the wheel and throw down the clay. It’s go time. That...

    Read More
  • How Susan Vanin Runs Marketing Like a Relay Racer

    How Susan Vanin Runs Marketing Like a Relay Racer

    Crouched low to the ground, you feel the sweat bead on your forehead as the toes of your shoes dig into the track. The starting gun cracks like a whip beside you and you GO, muscles instinctively...

    Read More
  • How Tyler Douglas Runs Marketing Like an Entrepreneur

    How Tyler Douglas Runs Marketing Like an Entrepreneur

    We set up shop in my one bedroom apartment, and I would get out of bed each morning, wondering if this was going to work. I was taking a big risk — I was starting a software company without...

    Read More
  • loading
    Loading More...