Customer Interviews

  • Customer Testimonial: David Schermbeck of Red Hat2:36

    Customer Testimonial: David Schermbeck of Red Hat

    David Schermbeck, Business Analyst at Red Hat, talks about how Allocadia helps his company run marketing better by giving marketers more time to do marketing.

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  • Customer Testimonial: David Cohen of Palo Alto Networks2:27

    Customer Testimonial: David Cohen of Palo Alto Networks

    David Cohen, VP Business Planning at Palo Alto Networks, talks about how Allocadia has reduced the time his marketing team spends managing their budgets by 66%.

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  • Customer Testimonial: Tim West, Box2:59

    Customer Testimonial: Tim West, Box

    Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

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  • Customer Testimonial: Zoe Marquardt, National Instruments2:35

    Customer Testimonial: Zoe Marquardt, National Instruments

    Zoe talks about how Allocadia makes her job easier, and how she uses it to make her colleagues' jobs easier, too.

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  • Customer Testimonial: Helena Lewis, National Instruments4:08

    Customer Testimonial: Helena Lewis, National Instruments

    Helena Lewis talks about how transparency into how her team is spending, down to a campaign level, not only gives her visibility but drives better decisions.

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  • Customer Testimonial: Sean Hiss, Equinix6:40

    Customer Testimonial: Sean Hiss, Equinix

    Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.

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  • Words of Wisdom from Marketers who #RunMarketingBetter2:51

    Words of Wisdom from Marketers who #RunMarketingBetter

    Words of Wisdom from Marketers who #RunMarketingBetter

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  • Customer Testimonial: Danielle Evangelista, FireEye2:28

    Customer Testimonial: Danielle Evangelista, FireEye

    Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.

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  • Customer Testimonial: Gina Reese, Hortonworks3:04

    Customer Testimonial: Gina Reese, Hortonworks

    Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

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  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

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  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

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  • Marketing Planning Master Class: Neenu Sharma from GE Digital10:23

    Marketing Planning Master Class: Neenu Sharma from GE Digital

    Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning.

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  • Marketing Planning Master Class: Ken Evans from Fuze0:00

    Marketing Planning Master Class: Ken Evans from Fuze

    Ken Evans leads an award-winning Marketing Ops function at one of the world's fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques.

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  • Marketing Planning Master Class: Helena Lewis from National Instruments13:10

    Marketing Planning Master Class: Helena Lewis from National Instruments

    A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

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  • Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello0:00

    Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello

    Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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