Marketing Planning Master Class: Helena Lewis from National Instruments

June 14, 2017

A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

Also see our blog post based on the the interview with Helena: 4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps.
 

Check out the rest of our Marketing Planning Master Class resources!

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