eBooks

eBooks by Allocadia: all about Marketing Budgeting, Marketing Planning and Marketing Performance Management.

  • The Great Big Guide to MPM: Part 3

    The Great Big Guide to MPM: Part 3

    Part 3: Monitoring & Measurement

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  • The Great Big Guide to MPM: Part 2

    The Great Big Guide to MPM: Part 2

    Part 2: Enablement & Execution

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  • Allocadia Top 5 for 5

    Allocadia Top 5 for 5

    How the Top 5 Most Influential People in Your Organization Will Benefit from Allocadia

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  • The Great Big Guide to MPM: Part 1

    The Great Big Guide to MPM: Part 1

    Part 1: Strategy, Planning and Investment Management

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  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget!

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer.

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