eBooks

eBooks by Allocadia: all about Marketing Budgeting, Marketing Planning and Marketing Performance Management.

  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget!

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer.

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  • The Science of Marketing Performance

    The Science of Marketing Performance

    Learn about your organization can tie every marketing dollar to a performance objective, predict marketing’s contribution to revenue, and achieve real-time budget transparency.

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  • The Path to Performance: How to Create a Revenue-Driven Marketing Organization

    The Path to Performance: How to Create a Revenue-Driven Marketing Organization

    A guidebook for marketing leaders on building a revenue-driven organization. It all starts with a better understanding of your team’s marketing plans, budgets, investments and performance.

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  • The Smart Marketer's Secret Weapon: How MPM is Changing the CMO Role

    The Smart Marketer's Secret Weapon: How MPM is Changing the CMO Role

    Learn about your organization can tie every marketing dollar to a performance objective, predict marketing’s contribution to revenue, and achieve real-time budget transparency.

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