eBooks

eBooks by Allocadia: all about Marketing Budgeting, Marketing Planning and Marketing Performance Management.

  • Allocadia & Your Marketing Tech Stack

    Allocadia & Your Marketing Tech Stack

    An overview of how Allocadia integrations work, and how marketers can benefit from connecting Allocadia to other technologies. Featuring customer use cases.

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  • Three Paths to Measuring Marketing ROI

    Three Paths to Measuring Marketing ROI

    Your Options for Confidently Measuring Marketing ROI with Allocadia:

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments

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  • Marketing Operations Tech Stack Essentials

    Marketing Operations Tech Stack Essentials

    Five Growth Agents for Better Marketing Performance and Productivity: a White Paper from Allocadia and Workfront

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  • Allocadia Top 5 for 6

    Allocadia Top 5 for 6

    How the Top 6 Most Influential People in Your Organization Will Benefit from Allocadia

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  • The Great Big Guide to MPM: Part 1

    The Great Big Guide to MPM: Part 1

    Part 1: Strategy, Planning and Investment Management

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  • The Great Big Guide to MPM: Part 2

    The Great Big Guide to MPM: Part 2

    Part 2: Enablement & Execution

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  • The Great Big Guide to MPM: Part 3

    The Great Big Guide to MPM: Part 3

    Part 3: Monitoring & Measurement

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  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer

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