eBooks by Allocadia: all about Marketing Budgeting, Marketing Planning and Marketing Performance Management.
Allocadia & Your Marketing Tech Stack
An overview of how Allocadia integrations work, and how marketers can benefit from connecting Allocadia to other technologies. Featuring customer use cases.
Three Paths to Measuring Marketing ROI
Your Options for Confidently Measuring Marketing ROI with Allocadia:
What Marketers Can Learn from Wall Street
The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments
Marketing Operations Tech Stack Essentials
Five Growth Agents for Better Marketing Performance and Productivity: a White Paper from Allocadia and Workfront
Allocadia Top 5 for 6
How the Top 6 Most Influential People in Your Organization Will Benefit from Allocadia
The Great Big Guide to MPM: Part 1
Part 1: Strategy, Planning and Investment Management
The Great Big Guide to MPM: Part 2
Part 2: Enablement & Execution
The Great Big Guide to MPM: Part 3
Part 3: Monitoring & Measurement
2017 MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing.
4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning
We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!
Your Marketing Budget: An Owner's Manual
Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget
The Gold Medal Marketing Planning Playbook
Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer