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The Great Big Guide to MPM: Part 2

March 1, 2017

Part 2: Enablement & Execution

““The best laid plans of mice and men often go awry” - Robert Burns

For today’s marketers, successful enablement and execution in Marketing Performance Management (MPM) means strengthening your core and investing in Marketing Operations, implementing processes that are focused on achieving your goals, building a smartly integrated tech stack and proactively managing your investments to have maximum impact. 

Download this eBook to learn about the essential MPM components of enablement and execution. 

This eBook is the second release of a 3-part series titled The Great Big Guide to Marketing Performance Management, produced in collaboration with VisionEdge Marketing, Response Capture and Origami Logic.

Previous Publication
The Great Big Guide to MPM: Part 1
The Great Big Guide to MPM: Part 1

Part 1: Strategy, Planning and Investment Management

Next Publication
The Great Big Guide to MPM: Part 3
The Great Big Guide to MPM: Part 3

Part 3: Monitoring & Measurement