Part 3: Monitoring & Measurement
“What gets measured, gets managed” Peter Drucker
Marketers have long struggled to easily measure the impact they’re having on the business and our biggest barrier has been tackling the data.
The detailed process of consolidating and analyzing data is only one half of the job. The other half is what you do with that harvested information to prove your value, demonstrate impact and ultimately become a data-driven organization.
Download this eBook to learn about the essential MPM components of monitoring & measurement.
This eBook is the third release of a 3-part series titled The Great Big Guide to Marketing Performance Management, produced in collaboration with VisionEdge Marketing, Response Capture and Origami Logic.