Read or download this publication

First Name
Last Name
Job Title
Country / Region
Opt in to receive more great content from Allocadia!
Thank you!
Error - something went wrong!

Marketing Operations Tech Stack Essentials

Five Growth Agents for Better Marketing Performance and Productivity

A well-oiled Marketing Operations function helps keep marketing efforts aligned and on track.

A well-built Marketing Operations tech stack makes all that possible.

Marketing Operations (MOps) has a lot on its plate. As the right arm of the CMO, MOps keeps the entire marketing team focused on its goals, aligned with Sales and Finance, and optimally resourced to execute on its plans. It's truly the dynamo that sets the #runmarketing pace. To do its job, MOps needs the right mix of tools and processes.

In this white paper, we team up with the smart folks at Workfront to explore MOps' five core responsibilities, and the four systems that help the team execute.

Previous Publication
What Marketers Can Learn from Wall Street
What Marketers Can Learn from Wall Street

The world of high finance inspires these three lessons for marketers looking to take a more strategic appro...

Next Publication
Allocadia Top 5 for 6
Allocadia Top 5 for 6

How the Top 6 Most Influential People in Your Organization Will Benefit from Allocadia