ROI vs Attribution: Don't Miss the Forest for the Trees
ROI and attribution are two terms that marketers are very familiar with - or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on.
They are both valuable measurements in a marketer’s arsenal, but only if they are being used properly. Download this ebook to understanding the difference and take the first step towards creating impact.