Events

  • The Marketer's Dilemma: When to Use ROI vs Attribution

    The Marketer's Dilemma: When to Use ROI vs Attribution

    A marketing expert panel focusing on where to start, how they should work in tandem and the pitfalls of each measurement

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  • 3 Ways Marketing Operations Leads Organizational Growth

    3 Ways Marketing Operations Leads Organizational Growth

    Discussing the best ways for Marketing Operations Leads to be at the forefront of organizational growth and efficiency

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  • Plan to Measure: Set Up Measurements Now to Execute Better Tomorrow

    Plan to Measure: Set Up Measurements Now to Execute Better Tomorrow

    Learn how to demonstrate marketing impact in your organization from SiriusDecisions, Percolate, and Allocadia

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  • The Marketing Operations Efficiency Formula

    The Marketing Operations Efficiency Formula

    Find out how Box, Equinix, and Fuze created efficient marketing organizations

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  • How Marketing Ops Translates Strategic Goals into Tactical Plans

    How Marketing Ops Translates Strategic Goals into Tactical Plans

    Discussing the challenges of aligning, resourcing, and tracking Marketing’s contribution to corporate goals.

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  • Make Benchmarks an Actionable Part of your Marketing Plan

    Make Benchmarks an Actionable Part of your Marketing Plan

    How can meaningful benchmarks ensure you spend your next marketing dollar in the right way?

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  • Uncovering the Most Useful Metrics for Planning Season

    Uncovering the Most Useful Metrics for Planning Season

    How a 20-year marketing vet tackled planning chaos using meaningful data

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  • How Box Doubled Marketing ROI Without Increasing Budget

    How Box Doubled Marketing ROI Without Increasing Budget

    Find out how Box doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.

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  • How Marketing Ops Can Maximize Event ROI

    How Marketing Ops Can Maximize Event ROI

    Webinar: Tips and Tricks that Make a Difference for Positive Event ROI

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  • Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    An expert panel discusses the role of Marketing Ops in a modern marketing organization, as well as recommendations for technologies and processes that elevate the MOps game.

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  • Solving the Mystery of ROI

    Solving the Mystery of ROI

    Marketing ROI can be elusive! We pinpoint the 5 reasons why that is, and how marketers should approach solving the mystery

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  • Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.

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  • Why & How to Break Down the Wall Between Marketing and Finance

    Why & How to Break Down the Wall Between Marketing and Finance

    Expert Advice on Building a Successful Partnership Between Marketing and Finance Departments

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  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • Webinar: How to Overcome the Top 4 Roadblocks to Better Marketing Performance

    Webinar: How to Overcome the Top 4 Roadblocks to Better Marketing Performance

    An expert-led session helping modern marketers demonstrate impact and drive results.

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  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • 2017 Benchmark Research Webinar

    2017 Benchmark Research Webinar

    Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Management benchmark Study and answer audience questions on MPM.

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