Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

Webinar: Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI from Allocadia on Vimeo.

How Two Leaders Changed the Way Their Marketers Plan, Spend & Measure Impact

Watch the recording above or get the slides here

Microsoft and Red Hat are two tech powerhouses that faced the same challenge: connecting their marketing plans, spend, and results to get a clear picture of marketing ROI.

Watch this webinar to learn:

  • The business pains around planning, budgeting, and measuring marketing performance that spurred them into action
  • The very different paths Microsoft and Red Hat took to solve those pains, and the technologies they used
  • Recommendations from Harris at Microsoft & Ryan at Red Hat for how to create positive change in global marketing organizations

Featuring:

  • Harris Thamby, Senior Program Manager Sales & Marketing IT - Global Ops at Microsoft
  • Ryan Danner, Director, Global Marketing, at Red Hat 

Hear their stories! 

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