The Marketing Operations Efficiency Formula

January 17, 2019

Every marketer needs more time in their day. The pressure to drive impact keeps increasing, but it is a struggle to find the time to complete to-do lists. Not to mention finding money in the budget to execute on your creative ideas!

How do we buy back more time and money for ourselves? The answer is efficiency!

We hosted a virtual panel with marketing operations experts to learn how they increased efficiency in their marketing teams including:

  • The role of change management in complex revenue organizations
  • The underpinning tools and processes that helped increase efficiency 
  • The results they achieved and valuable lessons learned

Sam Melnick, VP Marketing at Allocadia, moderated the panel with guest speakers Ken Evans, Sr. Director of Global Marketing Operations at Fuze, Marlene Chan, Director of Marketing Investments at Box, and Jason Johns, Sr. Marketing Ops Manager at Equinix

Each of our panelists had a different path to creating efficiency, just like you. It may be better tools, alignment between teams or creating a single source of truth for your data. We all want to improve, sometimes the key can be one person stepping up to implement changes that make a difference and drive efficiency.

In this webinar we’re skipping the old-fashioned deck format and getting straight into an authentic face-to-face conversation with your marketing operations peers.

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