Using MarTech to Measure ROI: An Interview with Box VP of Marketing, Lauren Vacarello
Box's VP of Marketing, Lauren Vacarello, joins us to talk about how she and her team use marketing technologies to measure the return on their marketing investments. Hosted by Allocadia VP of Marketin
The Great Big Guide to MPM: Part 1
Part 1: Strategy, Planning and Investment Management
How Pitney Bowes Got to Marketing ROI by Starting with "I"
How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department
How much additional revenue could your team drive with Allocadia?Try the Calculator
Allocadia Top 5 for 5
How the Top 5 Most Influential People in Your Organization Will Benefit from Allocadia
What Marketers Can Learn from Wall Street
Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.
2017 MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing.
4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning
We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!
Case Study: Hitachi Data Systems
How Marketing Operations Established Disciplined Marketing Investment Management at Hitachi Data Systems