ROI vs Attribution

February 14, 2019

ROI vs Attribution: Don't Miss the Forest for the Trees

ROI and attribution are two terms that marketers are very familiar with - or are they? After noticing a disturbing trend of marketers using these terms interchangeably, we knew we needed to address the problem head-on.

They are both valuable measurements in a marketer’s arsenal, but only if they are being used properly. Download this ebook to understanding the difference and take the first step towards creating impact.  

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The Marketer's Dilemma: When to Use ROI vs Attribution
The Marketer's Dilemma: When to Use ROI vs Attribution

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Case Study: GE Digital
Case Study: GE Digital

How GE Digital is Revolutionizing Investment Strategy