Resources and articles about the relationship between Finance and Marketing, from Allocadia
Achieving Harmony with the Finance Team - Tips for Marketers
Read these 3 things a marketer can do to achieve a more harmonious working relationship with your organization's finance team.
Finance and Marketing: Can’t We All Just Get Along?
Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...
What Cookie and Lucious Lyon Teach Us about the Relationship Between Marketing and Finance
“Empire” Season 2 returns this week, and there’s no telling what drama will be in store for the Lyons and their hip-hop music and entertainment company, Empire Enterprises. But it’s a pretty good...
Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?
These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...