Resources and articles about the relationship between Finance and Marketing, from Allocadia
Allocadia for the CFO
A one-page tip sheet outlining how CFOs will benefit from Allocadia.
The Marketing and Finance Alignment Problem is Real
For years, the marketing industry has talked about the importance of the relationship between Marketing and Sales. And while this relationship is critical — the Finance and Marketing alliance is...
Achieving Harmony with the Finance Team - Tips for Marketers
Read these 3 things a marketer can do to achieve a more harmonious working relationship with your organization's finance team.
Finance and Marketing: Can’t We All Just Get Along?
Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...
What Cookie and Lucious Lyon Teach Us about the Relationship Between Marketing and Finance
“Empire” Season 2 returns this week, and there’s no telling what drama will be in store for the Lyons and their hip-hop music and entertainment company, Empire Enterprises. But it’s a pretty good...
Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?
These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...