Marketing & Finance

Resources and articles about the relationship between Finance and Marketing, from Allocadia

  • Allocadia for the CFO

    Allocadia for the CFO

    A one-page tip sheet outlining how CFOs will benefit from Allocadia.

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  • Marketing & Finance Story: VMware

    Marketing & Finance Story: VMware

    Empowering the Marketing Finance team to focus on high-value activities

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  • Marketing & Finance Story: Hitachi Data Systems

    Marketing & Finance Story: Hitachi Data Systems

    Restoring Finance’s faith in Marketing

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  • Marketing & Finance Story: Pitney Bowes

    Marketing & Finance Story: Pitney Bowes

    Earning the trust of the finance department

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  • The Marketing and Finance Alignment Problem is Real

    The Marketing and Finance Alignment Problem is Real

    For years, the marketing industry has talked about the importance of the relationship between Marketing and Sales. And while this relationship is critical — the Finance and Marketing alliance is...

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  • Achieving Harmony with the Finance Team - Tips for Marketers

    Achieving Harmony with the Finance Team - Tips for Marketers

    Read these 3 things a marketer can do to achieve a more harmonious working relationship with your organization's finance team.

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  • Finance and Marketing: Can’t We All Just Get Along?

    Finance and Marketing: Can’t We All Just Get Along?

    Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...

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  • Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?

    Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?

    These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...

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