Marketing & Finance

Resources and articles about the relationship between Finance and Marketing, from Allocadia

  • 3 Essential Conversations Between the CMO & CFO

    3 Essential Conversations Between the CMO & CFO

    Infographic: What can Marketing and Finance leaders talk about to achieve better alignment?

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  • Allocadia helps Marketing & Finance teams work better together.

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  • Customer Testimonial: Carey Rutigliano, Hortonworks2:21

    Customer Testimonial: Carey Rutigliano, Hortonworks

    Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.

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  • Webinar Recap: How to Break Down Walls Between Marketing and Finance

    Webinar Recap: How to Break Down Walls Between Marketing and Finance

    The key takeaway points from our chat with Carey Rutigliano of Hortonworks.

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  • Case Study: Hortonworks

    Case Study: Hortonworks

    Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.

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  • Allocadia for the CFO

    Allocadia for the CFO

    A one-page tip sheet outlining how CFOs will benefit from Allocadia.

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  • The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance

    The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance

    Infographic: The 3 ways marketers can make finance pros' jobs easier -- and why they'd want to!

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  • The Marketing and Finance Alignment Problem is Real

    The Marketing and Finance Alignment Problem is Real

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  • Finance and Marketing: Can’t We All Just Get Along?

    Finance and Marketing: Can’t We All Just Get Along?

    Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...

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