Marketing & Finance
Resources and articles about the relationship between Finance and Marketing, from Allocadia
3 Essential Conversations Between the CMO & CFO
Infographic: What can Marketing and Finance leaders talk about to achieve better alignment?
Allocadia helps Marketing & Finance teams work better together.Read the Stories
Customer Testimonial: Carey Rutigliano, Hortonworks
Carey Rutigliano, Director of FP&A at Hortonworks, talks about how Allocadia has helped his team solve a budgeting challenge, and prove business impact.
Webinar Recap: How to Break Down Walls Between Marketing and Finance
The key takeaway points from our chat with Carey Rutigliano of Hortonworks.
Case Study: Hortonworks
Today, thanks to Allocadia, Hortonworks' Marketing team has the trust of the entire organization, and a powerful relationship with Finance that makes the business of running marketing far easier.
Allocadia for the CFO
A one-page tip sheet outlining how CFOs will benefit from Allocadia.
The Top 3 Things Marketers Can Do to Solidify Their Relationship with Finance
Infographic: The 3 ways marketers can make finance pros' jobs easier -- and why they'd want to!
The Marketing and Finance Alignment Problem is Real
Finance and Marketing: Can’t We All Just Get Along?
Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...