Marketing & Finance
Resources and articles about the relationship between Finance and Marketing, from Allocadia
Allocadia for the CFO
A one-page tip sheet outlining how CFOs will benefit from Allocadia.
Marketing & Finance Story: VMware
Empowering the Marketing Finance team to focus on high-value activities
Marketing & Finance Story: Hitachi Data Systems
Restoring Finance’s faith in Marketing
Marketing & Finance Story: Pitney Bowes
Earning the trust of the finance department
The Marketing and Finance Alignment Problem is Real
For years, the marketing industry has talked about the importance of the relationship between Marketing and Sales. And while this relationship is critical — the Finance and Marketing alliance is...
Achieving Harmony with the Finance Team - Tips for Marketers
Read these 3 things a marketer can do to achieve a more harmonious working relationship with your organization's finance team.
Finance and Marketing: Can’t We All Just Get Along?
Finance and marketing usually speak two completely different languages. They use different systems to track budgets and investments — and in most organizations, there’s often a disconnect between...
Accrual World: What is Accrual Accounting and Why Does It Matter to Marketers?
These days there are a lot of demands on marketers and organizations expect them to have multiple skillsets. To be successful, today’s marketer needs to be creative and focused on performance and...