Marketing Budgeting

  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget!

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • Case Study: Trimble Navigation

    Case Study: Trimble Navigation

    How Trimble Navigation uses Allocadia to gain full transparency into their marketing budgets and initiatives.

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  • Case Study: Change Healthcare

    Case Study: Change Healthcare

    How One Healthcare Marketer Created a More Functional Budgeting & Planning Process For Her 19-member Team with Allocadia.

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  • The Essential Marketing Budget Glossary: Lessons from Kanye West

    The Essential Marketing Budget Glossary: Lessons from Kanye West

    While Kanye West often makes headlines (admittedly not always for good reasons), he’s one of the best-selling artists of all time. He’s racked up impressive awards and recognitions – including...

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  • The Art of Managing a Marketing Budget

    The Art of Managing a Marketing Budget

    Managing a marketing budget demands skill, patience and sometimes even a little creativity. As a marketer, the responsibility of owning a marketing budget often comes with challenges, unexpected...

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  • Marketing Budgeting with Allocadia

    Marketing Budgeting with Allocadia

    A 2-page introduction to Allocadia's marketing budgeting capabilities.

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  • Marketing Budget Reporting & Visibility

    Marketing Budget Reporting & Visibility

    Marketers need to properly communicate how where they're investing, and what that spend is achieving. These tips will help you provide that visibility.

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  • Marketing Budget Basics

    Marketing Budget Basics

    Manage your marketing spend like a pro! A brief guide with best practice recommendations and practical tips.

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  • 3 Marketing Budget Questions to Know, with Help from “Hamilton”

    3 Marketing Budget Questions to Know, with Help from “Hamilton”

    Thanks to “Hamilton” – a hip-hop Broadway musical that’s been everywhere from the GRAMMY Awards to the White House – sound financial planning is back in the spotlight. First, here’s a little...

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  • 3 Tips for Managing Your Marketing Budget Like Your Basketball Bracket

    3 Tips for Managing Your Marketing Budget Like Your Basketball Bracket

    While March marks the official beginning of spring in the Northern Hemisphere, for millions and millions what’s more exciting is the arrival of the annual NCAA basketball tournament – and of...

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  • Marketing Budget Glossary

    Marketing Budget Glossary

    Get everyone speaking the same language with this handy summary of marketing budget-related terms and their definitions.

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  • Improving Your Daily Marketing Budget Workflow

    Improving Your Daily Marketing Budget Workflow

    Master the practicalities of marketing budgets. Read about 5 of the most common barriers to marketing budget success & tips for overcoming them.

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  • Achieving Harmony with the Finance Team - Tips for Marketers

    Achieving Harmony with the Finance Team - Tips for Marketers

    Read these 3 things a marketer can do to achieve a more harmonious working relationship with your organization's finance team.

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