Marketing Operations

Resources and articles for Marketing Operations Professionals, from Allocadia

  • Allocadia for Marketing Ops

    Allocadia for Marketing Ops

    A one-page tip sheet outlining how Marketing Operations professionals will benefit from Allocadia.

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    Three lessons for marketers, inspired by the world of Wall Street! Take a more strategic approach to marketing investments.

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  • How Does Your Tech Stack Stack Up?

    How Does Your Tech Stack Stack Up?

    Jay Famico and Mark Levinson compared it to a tower of Jenga blocks. Sure, there may be a few gaps, but you need to ensure it’s always sturdy enough to stand strong. Your “tech stack” is vital to...

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  • 4 Marketing Planning Strategies From The Best Global Organizations50:47

    4 Marketing Planning Strategies From The Best Global Organizations

    In this webinar, we'll look at the critical area of marketing planning -- what the best global organizations do differently to create and execute marketing plans.

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  • The Marketing Operations Manifesto

    The Marketing Operations Manifesto

    Words to live by for Marketing Ops professionals. Get your printed poster or download the desktop wallpaper!

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  • Common Marketing Planning Pitfalls and How to Avoid Them

    Common Marketing Planning Pitfalls and How to Avoid Them

    Happy marketing planning season! Have you seen the new marketing planning framework from SiriusDecisions? They recently published an article about their plan-on-a-page template to help marketing...

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer.

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget!

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • 3 Marketing Budget Questions to Know, with Help from “Hamilton”

    3 Marketing Budget Questions to Know, with Help from “Hamilton”

    Thanks to “Hamilton” – a hip-hop Broadway musical that’s been everywhere from the GRAMMY Awards to the White House – sound financial planning is back in the spotlight. First, here’s a little...

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  • 3 Tips for Managing Your Marketing Budget Like Your Basketball Bracket

    3 Tips for Managing Your Marketing Budget Like Your Basketball Bracket

    While March marks the official beginning of spring in the Northern Hemisphere, for millions and millions what’s more exciting is the arrival of the annual NCAA basketball tournament – and of...

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  • Webinar Recap: Creating the Foundation for Account-Based Marketing

    Webinar Recap: Creating the Foundation for Account-Based Marketing

    While account-based marketing (ABM) has become an important topic for modern marketers, many organizations are just getting started. To create a high-performing ABM organization, it’s critical to...

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  • The Essential Marketing Budget Glossary: Lessons from Kanye West

    The Essential Marketing Budget Glossary: Lessons from Kanye West

    While Kanye West often makes headlines (admittedly not always for good reasons), he’s one of the best-selling artists of all time. He’s racked up impressive awards and recognitions – including...

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  • How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    Marketers need to be revenue-driven. This is the message we’ve been hearing for the last few years from vendors, analysts and peers alike. At the same time, everyone agrees that measuring...

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  • How Allocadia Does Marketing Attribution Differently

    How Allocadia Does Marketing Attribution Differently

    Marketing attribution is a complicated topic. If you do a quick Google search, you’ll find thousands and thousands of articles about attribution, and there are almost as many opinions about what...

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  • Marketing Budget Reporting & Visibility

    Marketing Budget Reporting & Visibility

    Marketers need to properly communicate how where they're investing, and what that spend is achieving. These tips will help you provide that visibility.

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  • Marketing Budget Basics

    Marketing Budget Basics

    Manage your marketing spend like a pro! A brief guide with best practice recommendations and practical tips.

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  • Marketing Budget Glossary

    Marketing Budget Glossary

    Get everyone speaking the same language with this handy summary of marketing budget-related terms and their definitions.

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  • Improving Your Daily Marketing Budget Workflow

    Improving Your Daily Marketing Budget Workflow

    Master the practicalities of marketing budgets. Read about 5 of the most common barriers to marketing budget success & tips for overcoming them.

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