Resources and articles for Marketing Operations Professionals, from Allocadia
Allocadia for Marketing Ops
A one-page tip sheet outlining how Marketing Operations professionals will benefit from Allocadia.
A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo
Customer Testimonial: Gina Reese, Hortonworks
Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.
Customer Testimonial: Sean Hiss, Equinix
Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.
How to Manage Your Marketing Spend In-Quarter
Wondering how you can drive impact while your budget is in flux? Read on!
What Marketers Can Learn from Wall Street
The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments
Customer Testimonial: Danielle Evangelista, FireEye
Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.
How to Organize Your Team's Marketing Budgets
Part 1 of The Comprehensive Guide to Building and Managing a Marketing Budget
Marketing Operations Tech Stack Essentials
Five Growth Agents for Better Marketing Performance and Productivity: a White Paper from Allocadia and Workfront
Customer Testimonial: Tim West, Box
Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.
How Marketing Operations Leads the Annual Planning Process
Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.
Webinar Recap: How National Instruments Revamped Its Marketing Planning
Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.
Your Marketing Budget: An Owner's Manual
Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget
The Marketing Operations Manifesto
Words to live by for Marketing Ops professionals. Get your printed poster or download the desktop wallpaper!