Marketing Operations

Resources and articles for Marketing Operations Professionals, from Allocadia

  • Allocadia for Marketing Ops

    Allocadia for Marketing Ops

    A one-page tip sheet outlining how Marketing Operations professionals will benefit from Allocadia.

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  • Managing Your Marketing Spend In-Quarter1:03:48

    Managing Your Marketing Spend In-Quarter

    Learn how to better manage your budget when you’re knee-deep in program execution.

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  • Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    Building Best-in-Class Marketing Ops: Strategies from Commvault & Workfront

    An expert panel discusses the role of Marketing Ops in a modern marketing organization, as well as recommendations for technologies and processes that elevate the MOps game.

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments

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  • How to Organize Your Team's Marketing Budgets

    How to Organize Your Team's Marketing Budgets

    Part 1 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • Marketing Operations Tech Stack Essentials

    Marketing Operations Tech Stack Essentials

    Five Growth Agents for Better Marketing Performance and Productivity: a White Paper from Allocadia and Workfront

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  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • The Marketing Operations Manifesto

    The Marketing Operations Manifesto

    Words to live by for Marketing Ops professionals. Get your printed poster or download the desktop wallpaper!

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget

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  • How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    How to Overcome the Time-to-Measurement Challenge of Measuring Marketing Performance

    Marketers need to be revenue-driven. This is the message we’ve been hearing for the last few years from vendors, analysts and peers alike. At the same time, everyone agrees that measuring...

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