Marketing Operations

Resources and articles for Marketing Operations Professionals, from Allocadia

  • Allocadia for Marketing Ops

    Allocadia for Marketing Ops

    A one-page tip sheet outlining how Marketing Operations professionals will benefit from Allocadia.

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  • A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

    A Day In The Life Of A World-Class Marketing Ops Pro: An Interview With Commvault’s Anna Soo

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  • Customer Testimonial: Gina Reese, Hortonworks3:04

    Customer Testimonial: Gina Reese, Hortonworks

    Gina Reese talks about how her team uses Allocadia to allocate budget at a campaign level which helps them be more accountable and determine ROI.

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  • Customer Testimonial: Sean Hiss, Equinix6:40

    Customer Testimonial: Sean Hiss, Equinix

    Sean talks about how Allocadia gives his team one platform to do collaborative financial planning in a marketers’ language, plus real-time reporting and visibility across their global organization.

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  • How to Manage Your Marketing Spend In-Quarter

    How to Manage Your Marketing Spend In-Quarter

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  • What Marketers Can Learn from Wall Street

    What Marketers Can Learn from Wall Street

    The world of high finance inspires these three lessons for marketers looking to take a more strategic approach to marketing investments

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  • Customer Testimonial: Danielle Evangelista, FireEye2:28

    Customer Testimonial: Danielle Evangelista, FireEye

    Danielle Evangelista talks about how being able to share a wealth of information about budget gives her the opportunity to be a trusted advisor to marketers.

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  • How to Organize Your Team's Marketing Budgets

    How to Organize Your Team's Marketing Budgets

    Part 1 of The Comprehensive Guide to Building and Managing a Marketing Budget

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  • Marketing Operations Tech Stack Essentials

    Marketing Operations Tech Stack Essentials

    Five Growth Agents for Better Marketing Performance and Productivity: a White Paper from Allocadia and Workfront

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  • Customer Testimonial: Tim West, Box2:59

    Customer Testimonial: Tim West, Box

    Tim talks about how Allocadia motivates its marketers to run marketing better because it provides the framework for an ROI measurement that had never been possible before.

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  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • Your Marketing Budget: An Owner's Manual

    Your Marketing Budget: An Owner's Manual

    Daily operation & basic maintenance: the essential guide for anyone who works with a marketing budget

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  • The Marketing Operations Manifesto

    The Marketing Operations Manifesto

    Words to live by for Marketing Ops professionals. Get your printed poster or download the desktop wallpaper!

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