How Box Doubled Marketing ROI Without Increasing Budget
Find out how Box doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.
Microsoft's Journey to Marketing ROI
The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.
Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning
There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....
Optimizing Marketing Performance: How Best-in-Class Marketing Organizations Become Best-in-Class
Marketing Performance Management is the most important undertaking for marketers today, but the reality is that organizations still have a lot of work to to do before reaching peak performance....
How Pitney Bowes Got to Marketing ROI by Starting with "I"
How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department
4 Traps Marketers Fall Into When Trying to Measure ROI
Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.