How to Measure Marketing Performance & ROI
Three Paths to Measuring Marketing ROI
Your Options for Confidently Measuring Marketing ROI with Allocadia:
Video Snapshot: Marketing Results & ROI
Learn how Allocadia gives marketing leaders the performance visibility they need to make smarter strategic decisions.
How Box Doubled Marketing ROI Without Increasing Budget
Find out how Box doubled their pipeline-to-spend ratio (aka MROI) from 4:1 to 9:1 in the course of a year.
2017 MPM Maturity Benchmarking Report
Original research benchmarking how companies run the business of marketing.
Microsoft's Journey to Marketing ROI
The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.
How to Align Marketing and Finance for Peak Performance
The Great Big Guide to MPM: Part 1
Part 1: Strategy, Planning and Investment Management
Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning
There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....
The Essential Framework for Optimizing Marketing Performance
This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.
Optimizing Marketing Performance: How Best-in-Class Marketing Organizations Become Best-in-Class
Marketing Performance Management is the most important undertaking for marketers today, but the reality is that organizations still have a lot of work to to do before reaching peak performance....
Marketing Performance Glossary: ROI
The most successful marketing teams share a common language to describe marketing performance management. This common language serves as the foundation of our Path to Performance. To help your...
Marketing Performance Glossary: Returns
When it comes to marketing performance management, marketers need to speak the same language. This common language serves as the foundation of our Path to Performance. To help your team...
How Pitney Bowes Got to Marketing ROI by Starting with "I"
How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department
How the Best Organizations Run the Business of Marketing & Drive Growth
Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Management benchmark Study and answer audience questions on MPM.
Advancing Through the 5 Stages of Marketing Performance
Ex-IDC Analyst Sam Melnick teams up with Matt Heinz to help you understand the 5 Stages of Performance and why they matter to your team.