How Pitney Bowes Got to Marketing ROI by Starting with "I"
How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department
4 Traps Marketers Fall Into When Trying to Measure ROI
Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.
Don’t Just Measure Marketing–Prove its Value to the Business. Here’s How...
It’s the new year. Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. To get there, your Marketing Ops team is building a useful and...
3 Things No One Talks About at Work: Religion, Politics and Attribution
Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re...
The Essential Framework for Optimizing Marketing Performance
This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.
Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI
Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.
The Marketing and Finance Alignment Problem is Real