Marketing Performance & ROI

  • How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes Got to Marketing ROI by Starting with "I"

    How Pitney Bowes took control of their marketing investments and gained the confidence of their finance department

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  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • 4 Traps Marketers Fall Into When Trying to Measure ROI

    4 Traps Marketers Fall Into When Trying to Measure ROI

    Marketers must be careful not to fall prey to any of these four common fallacies when thinking about how to measure the ROI of their efforts.

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  • Don’t Just Measure Marketing–Prove its Value to the Business. Here’s How...

    Don’t Just Measure Marketing–Prove its Value to the Business. Here’s How...

    It’s the new year. Your CMO has laid out a vision for what they want your large, global marketing organization to accomplish. To get there, your Marketing Ops team is building a useful and...

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  • 3 Things No One Talks About at Work: Religion, Politics and Attribution

    3 Things No One Talks About at Work: Religion, Politics and Attribution

    Most likely you spend most of your waking hours working. If you’re really lucky, your co-workers are close confidants who you talk about everything with, except religion, politics – and if you’re...

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  • The Essential Framework for Optimizing Marketing Performance

    The Essential Framework for Optimizing Marketing Performance

    This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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  • Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Microsoft & Red Hat: Two Very Different Journeys to Marketing ROI

    Hear the stories of how these two very different tech powerhouses approached marketing ROI measurement.

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  • Video Snapshot: Marketing Results & ROI1:20

    Video Snapshot: Marketing Results & ROI

    Learn how Allocadia gives marketing leaders the performance visibility they need to make smarter strategic decisions.

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  • The Marketing and Finance Alignment Problem is Real

    The Marketing and Finance Alignment Problem is Real

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  • How the Best Organizations Run the Business of Marketing & Drive Growth57:16

    How the Best Organizations Run the Business of Marketing & Drive Growth

    Experts from The Pedowitz Group and Allocadia analyze the results of our 2017 Marketing Performance Management benchmark Study and answer audience questions on MPM.

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  • Advancing Through the 5 Stages of Marketing Performance57:01

    Advancing Through the 5 Stages of Marketing Performance

    Ex-IDC Analyst Sam Melnick teams up with Matt Heinz to help you understand the 5 Stages of Performance and why they matter to your team.

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