Marketing Performance

  • The Essential Framework for Optimizing Marketing Performance

    The Essential Framework for Optimizing Marketing Performance

    This report overviews the stages organizations go through to optimize Marketing Performance and outlines specific actions marketers must take to advance.

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  • Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers

    Keepin’ it Clean: Why Data Cleanliness is Always Top of Mind for Successful Marketers

    Spend some time with Marketing Operations professionals and it will become obvious how important data is to a high functioning Marketing department. This truth was validated when we interviewed...

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  • The Marketing and Finance Alignment Problem is Real

    The Marketing and Finance Alignment Problem is Real

    For years, the marketing industry has talked about the importance of the relationship between Marketing and Sales. And while this relationship is critical — the Finance and Marketing alliance is...

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  • 2017 MPM Maturity Benchmarking Report

    2017 MPM Maturity Benchmarking Report

    Original research benchmarking how companies run the business of marketing.

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  • The Missing Link in Becoming Customer Centric (feat. IDC)50:22

    The Missing Link in Becoming Customer Centric (feat. IDC)

    Without incorporating a strong back office, marketers will fall short in creating a true customer first approach. With IDC's Kathleen Schaub.

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  • Executing the CMO's Vision (feat. SiriusDecisions)56:36

    Executing the CMO's Vision (feat. SiriusDecisions)

    Modern CMOs are big thinkers with even bigger aspirations. Join us along with SiriusDecisions Analyst Craig Moore to learn frameworks & strategies to turn CMO visions into business impact.

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  • Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Webinar Recap: How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    There‘s a little secret most marketers know, but don‘t talk about. According to The CMO Survey of marketers, only 35 percent of decisions are made based on marketing analytics. Think about that....

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  • Advancing Through the 5 Stages of Marketing Performance57:01

    Advancing Through the 5 Stages of Marketing Performance

    Ex-IDC Analyst Sam Melnick teams up with Matt Heinz to help you understand the 5 Stages of Performance and why they matter to your team.

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  • Marketing Performance Management1:20

    Marketing Performance Management

    Learn how Allocadia gives marketing leaders the performance visibility they need to make smarter strategic decisions.

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  • Webinar Recap: The Missing Link in Becoming Customer-Centric

    Webinar Recap: The Missing Link in Becoming Customer-Centric

    As marketers, we know being customer-centric is job #1. Most of our attention is on the customer-facing interactions – the “front office” of marketing. But without connecting the strategy,...

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  • Webinar Recap: How to Advance Through the 5 Stages of Marketing Performance

    Webinar Recap: How to Advance Through the 5 Stages of Marketing Performance

    Where is your organization on the path to marketing performance? It’s a question many marketers wonder as they try to find the balance between the customer-facing “do” and the strategic planning,...

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  • Proving Marketing's Impact: Advanced MPM (DemandMetric)

    Proving Marketing's Impact: Advanced MPM (DemandMetric)

    Learn how and why CMOs who master Marketing Performance Management (MPM) are better equipped to make decisions that drive revenue.

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  • Webinar Recap: Looking Forward & Back in Marketing Performance

    Webinar Recap: Looking Forward & Back in Marketing Performance

    The start of business planning season is upon us. It’s tempting to just pull out last year’s plans and make some tweaks, but if you don’t factor in the past year’s marketing performance, you may...

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  • Webinar Recap: Executing the CMO’s Vision -- Turning Marketing Dreams into Business Impact

    Webinar Recap: Executing the CMO’s Vision -- Turning Marketing Dreams into Business Impact

    There’s a whirlwind of activity a CMO must understand, prioritize and manage today: Define and manage the customer journey. Build and maintain the marketing pipeline. Build and maintain a...

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  • Customer Centricity and the CMO (IDC)

    Customer Centricity and the CMO (IDC)

    This white paper by IDC's Kathleen Schaub profiles 10 CMOs to get their perspectives on the growing importance of customer centricity for marketers.

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  • Marketing Performance Management (MPM) Overview

    Marketing Performance Management (MPM) Overview

    How Allocadia provides marketing organizations with the visibility and flexibility they need to improve their marketing investments, results and overall performance.

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  • Marketing Performance Glossary: Investments

    Marketing Performance Glossary: Investments

    It’s important for marketers within an organization to have a shared understanding of commonly-used marketing performance terms. This common language serves as the foundation of our Path to...

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  • Marketing Performance Glossary: ROI

    Marketing Performance Glossary: ROI

    The most successful marketing teams share a common language to describe marketing performance management. This common language serves as the foundation of our Path to Performance. To help your...

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  • The Science of Marketing Performance

    The Science of Marketing Performance

    Learn about your organization can tie every marketing dollar to a performance objective, predict marketing’s contribution to revenue, and achieve real-time budget transparency.

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  • Marketing Performance Glossary: Returns

    Marketing Performance Glossary: Returns

    When it comes to marketing performance management, marketers need to speak the same language. This common language serves as the foundation of our Path to Performance. To help your team...

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