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How the Best Organizations Run the Business of Marketing & Drive Growth

January 31, 2017

Watch the recording above or get the slides here.

What are the best and most mature companies doing to invest in, plan for, and measure marketing performance?

Listen in as experts from The Pedowitz Group and Allocadia analyze our study’s results and answer your questions on Marketing Performance Management.

In this webinar, we analyzed the results of a comprehensive survey fielded from over 200 organizations, to show how leading CMOs are aligning their plans to corporate strategy, handling global budgets, buying and using marketing technology, and making smarter decisions by managing their marketing performance.

Sam Melnick, VP of Marketing at Allocadia, and Debbie Qaqish, Chief Strategy Officer of The Pedowitz Group, walk you through why it’s a necessity for all marketers to:

  • Double Down on Your Current Marketing Technology Stack
  • Engineer Action Oriented Data that the Entire Company Can Use
  • Make the Finance Department a Strategic Partner

If you wanting to learn more about what Marketing Performance Management is, this webinar is for you. 

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