Three Paths to Measuring Marketing ROI

Your Options for Confidently Measuring Marketing ROI with Allocadia

Marketing ROI can be nebulous. There’s no one-size-fits all ROI measurement, and even once you’ve decided upon which metrics are most relevant for your business, there’s the significant technical challenge of measuring them.

Allocadia is here to help. In this guide, we’ll outline three distinct ways that our customers measure marketing ROI, and help you choose the methods that are right for your marketing organization.

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Microsoft's Journey to Marketing ROI
Microsoft's Journey to Marketing ROI

The story of Microsoft's pursuit of better marketing ROI measurement, and how Allocadia helped.