Marketing Planning

  • Make Benchmarks an Actionable Part of your Marketing Plan

    Make Benchmarks an Actionable Part of your Marketing Plan

    How can meaningful benchmarks ensure you spend your next marketing dollar in the right way?

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • We brought together some of the finest minds in marketing planning. Get inspired by these planning experts!

    The Master Class
  • Webinar Recap: Going for the Gold in Marketing Planning

    Webinar Recap: Going for the Gold in Marketing Planning

    Modern marketing leaders face intense pressure to justify their jobs. We have to be creative geniuses, connect with prospects and customers, work with sales teams, and use all the data we have to...

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  • Common Marketing Planning Pitfalls and How to Avoid Them

    Common Marketing Planning Pitfalls and How to Avoid Them

    Happy marketing planning season! Have you seen the new marketing planning framework from SiriusDecisions? They recently published an article about their plan-on-a-page template to help marketing...

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  • Video Snapshot: Marketing Plans1:25

    Video Snapshot: Marketing Plans

    A quick peek into how Allocadia helps marketing teams become more strategic and better organized in their planning processes.

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  • What are the Most Useful Metrics for Planning Season?

    What are the Most Useful Metrics for Planning Season?

    We sit down with marketing veteran Ken Evans to discuss how marketers can better prepare for marketing planning season by assembling the right marketing metrics.

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  • 7 experts give their advice on strategic Marketing Planning

    7 experts give their advice on strategic Marketing Planning

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  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer

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