Marketing Planning

  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

    We interviewed 4 top Marketing Planning experts to find out what the biggest and best companies do to ensure success. Read their recommendations!

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  • 4 Marketing Planning Strategies From The Best Global Organizations50:47

    4 Marketing Planning Strategies From The Best Global Organizations

    In this webinar, we'll look at the critical area of marketing planning -- what the best global organizations do differently to create and execute marketing plans.

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  • Common Marketing Planning Pitfalls and How to Avoid Them

    Common Marketing Planning Pitfalls and How to Avoid Them

    Happy marketing planning season! Have you seen the new marketing planning framework from SiriusDecisions? They recently published an article about their plan-on-a-page template to help marketing...

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  • Going for the Gold in Marketing Planning46:40

    Going for the Gold in Marketing Planning

    Move beyond "gut feel" towards more strategic marketing plans. Ryan Danner from Red Hat joins us to discuss strategies for adding strategy and sophistication to your planning processes.

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  • How To Accelerate Marketing Performance Through More Effective Budgeting and Planning59:09

    How To Accelerate Marketing Performance Through More Effective Budgeting and Planning

    Symantec and Change Healthcare are experts in optimizing marketing budget to impact top line. Hear firsthand their recipe for success and gain practical tips for driving organizational revenue whilst

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  • Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: How National Instruments Revamped Its Marketing Planning

    Webinar Recap: and planning are among the most frustrating exercises marketing teams go through each year. That’s why National Instruments turned to SiriusDecisions’ Campaign Framework and Allocadia.

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  • How National Instruments Revamped Marketing Planning57:09

    How National Instruments Revamped Marketing Planning

    Learn how Helena Lewis and National Instruments used the SiriusDecisions Campaign Framework & Allocadia to optimize planning across a 400-person global marketing organization.

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  • The Gold Medal Marketing Planning Playbook

    The Gold Medal Marketing Planning Playbook

    Learn about the 'Bronze, Silver and Gold' levels of strategic marketing planning and how they can help you become a better marketer.

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  • Marketing Planning with Allocadia1:25

    Marketing Planning with Allocadia

    A quick peek into how Allocadia helps marketing teams become more strategic and better organized in their planning processes.

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  • Webinar Recap: Going for the Gold in Marketing Planning

    Webinar Recap: Going for the Gold in Marketing Planning

    Modern marketing leaders face intense pressure to justify their jobs. We have to be creative geniuses, connect with prospects and customers, work with sales teams, and use all the data we have to...

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  • Strategic Planning for Modern Marketers (Ventana)

    Strategic Planning for Modern Marketers (Ventana)

    Based on Ventana's research, this paper presents five best practices in marketing planning. Read about the challenges, best practices and technologies prevalent in marketing planning today.

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  • What is Allocadia? An Explainer Video1:50

    What is Allocadia? An Explainer Video

    In under 2 minutes, this lighthearted video explains the challenges Allocadia solves for marketing organizations.

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  • Allocadia Product Tour2:27

    Allocadia Product Tour

    Take a quick peek inside Allocadia Marketing Performance Management software with this 2.5-minute product tour.

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  • Operationalizing the SiriusDecisions Campaign Framework Using Allocadia

    Operationalizing the SiriusDecisions Campaign Framework Using Allocadia

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