Marketing Planning: Expert Interviews & Resources

  • How Marketing Operations Leads the Annual Planning Process

    How Marketing Operations Leads the Annual Planning Process

    Experts from The Pedowitz Group and Allocadia discuss how the best organizations are excelling in thoughtful and strategic marketing planning by having Marketing Operations at it's core.

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  • Marketing Planning Master Class: Neenu Sharma from GE Digital10:23

    Marketing Planning Master Class: Neenu Sharma from GE Digital

    Neenu Sharma runs Marketing Strategy & Operations at a startup within an enterprise: GE Digital. In this chat, she reveals how this unique environment shapes how she thinks about marketing planning.

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  • Looking for more? We've got a great collection of resources on marketing planning.

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  • 4 Things the Best Global Marketing Organizations Do Differently in Marketing Planning

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  • Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    Marketing Planning Lessons from GE’s 26,000-Employee "Startup"

    How Neenu Sharma became a remarkable change agent for marketing planning at GE Digital

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  • The Gold Medal Playbook of Marketing Planning

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  • Marketing Planning Master Class: Ken Evans from Fuze0:00

    Marketing Planning Master Class: Ken Evans from Fuze

    Ken Evans leads an award-winning Marketing Ops function at one of the world's fastest-growing B2B tech companies: Fuze. Hear his best recommendations for marketing planning tools & techniques.

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  • How Fuze Got Their Marketing Planning Groove Back

    How Fuze Got Their Marketing Planning Groove Back

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  • Marketing Planning Master Class: Helena Lewis from National Instruments13:10

    Marketing Planning Master Class: Helena Lewis from National Instruments

    A master of change management, Helena Lewis brought order and strategy to National Instruments' marketing planning process. Hear how she did it & her single best recommendation in marketing planning.

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  • 4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

    4 Ways Enterprise Marketers Can Avoid Strategic Planning Missteps

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