Good strategic plans are what separates the most effective marketing organizations from the rest of the pack.
Many marketers would like to improve the strategic planning processes in their companies, but aren't quite sure where to start.
This 14-page playbook outlines the 3 levels of strategic marketing planning: Bronze, Silver and Gold. Putting them into practice will help you successfully advocate for more budget and increase your leadership team’s confidence in marketing’s outcomes.
Inside, you'll find perspectives for CMOs, Marketing Operations professionals and Field Marketers on how to plan smarter, win more budget, and drive more revenue.