Podcast: What Marketing Metrics Matter the Most to Your Organization?

August 4, 2014 James Thomas

Moneyball Marketing podcastFor CMOs, the landscape is shifting — fast. Customer decision cycles are changing, performance metrics are more important than ever, and new technology is changing how CMOs allocate budgets and forecast results.

I’ve written before about how CMOs can address and respond to these changes, and in a new podcast, I talk to the Moneyball for Marketing team about the evolving role of the CMO.

In our conversation, I share my take on how CMOs can succeed by:

  • Understanding the marketing metrics that matter.
  • Leveraging new, sophisticated marketing technology to attribute revenue and predict performance.
  • Responding to changing expectations and shifting organizational structures.
  • Regaining confidence and control by more accurately understanding the buyer journey, nurturing leads, engaging buyers and forecasting revenue.
     

 

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